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Marketing Services Contract
"I need a Marketing Services Contract for my Singapore-based tech startup to engage a digital marketing agency for a 12-month campaign starting January 2025, with specific focus on social media management and content creation, including strict data protection clauses."
1. Parties: Identification and details of the contracting parties
2. Background: Context and purpose of the marketing services agreement
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Termination: Duration of agreement and termination provisions
6. Fees and Payment Terms: Pricing, payment schedule, and related terms
7. Intellectual Property Rights: Ownership and usage rights of marketing materials
8. Confidentiality: Protection of confidential information
9. Data Protection: PDPA compliance and data handling requirements
1. Service Level Agreement: Specific performance metrics and standards (for complex marketing campaigns with measurable deliverables)
2. Agency Obligations: Specific responsibilities of the marketing agency (when working with marketing agencies rather than individual contractors)
3. Client Obligations: Specific responsibilities of the client (when client input or resources are crucial for service delivery)
4. Subcontracting: Terms for engaging third-party service providers (when subcontracting is anticipated)
1. Schedule of Services: Detailed breakdown of marketing services and deliverables
2. Fee Schedule: Detailed pricing structure and payment milestones
3. Service Level Requirements: Specific performance metrics and KPIs
4. Brand Guidelines: Client's branding requirements and specifications
5. Data Processing Agreement: Detailed terms for handling personal data under PDPA
Authors
Services
Marketing Materials
Deliverables
Campaign
Intellectual Property Rights
Confidential Information
Personal Data
Effective Date
Term
Service Fees
Client Materials
Brand Guidelines
Advertising Standards
Marketing Strategy
Key Performance Indicators
Project Timeline
Business Day
Force Majeure Event
Digital Marketing Services
Social Media Platforms
Content
Creative Works
Marketing Budget
Milestone
Performance Metrics
Agency Personnel
Representatives
Subcontractors
Territory
Working Hours
Approval Process
Change Request
Data Protection Laws
Marketing Channel
Term and Duration
Fees and Payment
Deliverables
Performance Standards
Intellectual Property Rights
Confidentiality
Data Protection
Client Obligations
Service Provider Obligations
Approval Process
Change Management
Key Performance Indicators
Reporting Requirements
Brand Guidelines Compliance
Marketing Standards Compliance
Warranties and Representations
Limitation of Liability
Termination
Force Majeure
Non-Solicitation
Assignment and Subcontracting
Dispute Resolution
Governing Law
Indemnification
Insurance
Notice Requirements
Entire Agreement
Amendment and Modification
Severability
Third Party Rights
Agency Relationship
Compliance with Laws
Audit Rights
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