Marketing Services Contract Template for Singapore

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Key Requirements PROMPT example:

Marketing Services Contract

"I need a Marketing Services Contract for my Singapore-based tech startup to engage a digital marketing agency for a 12-month campaign starting January 2025, with specific focus on social media management and content creation, including strict data protection clauses."

Document background
A Marketing Services Contract is essential for businesses engaging external marketing expertise in Singapore. This agreement establishes the framework for marketing service delivery, including campaign management, content creation, and performance metrics. The contract ensures compliance with Singapore's regulatory requirements, including the Personal Data Protection Act and advertising standards. It protects both service providers and clients by clearly defining scope, deliverables, intellectual property rights, and payment terms. This document is particularly crucial in Singapore's dynamic business environment where digital marketing and data protection compliance are paramount.
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context and purpose of the marketing services agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Termination: Duration of agreement and termination provisions

6. Fees and Payment Terms: Pricing, payment schedule, and related terms

7. Intellectual Property Rights: Ownership and usage rights of marketing materials

8. Confidentiality: Protection of confidential information

9. Data Protection: PDPA compliance and data handling requirements

Optional Sections

1. Service Level Agreement: Specific performance metrics and standards (for complex marketing campaigns with measurable deliverables)

2. Agency Obligations: Specific responsibilities of the marketing agency (when working with marketing agencies rather than individual contractors)

3. Client Obligations: Specific responsibilities of the client (when client input or resources are crucial for service delivery)

4. Subcontracting: Terms for engaging third-party service providers (when subcontracting is anticipated)

Suggested Schedules

1. Schedule of Services: Detailed breakdown of marketing services and deliverables

2. Fee Schedule: Detailed pricing structure and payment milestones

3. Service Level Requirements: Specific performance metrics and KPIs

4. Brand Guidelines: Client's branding requirements and specifications

5. Data Processing Agreement: Detailed terms for handling personal data under PDPA

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Industries

Contract Law: Common Law principles governing contract formation, execution, and enforcement in Singapore

Singapore Companies Act: Primary legislation governing corporate entities and their business operations in Singapore

Singapore Code of Advertising Practice (SCAP): Guidelines for advertising standards and practices in Singapore, ensuring ethical marketing communications

Consumer Protection (Fair Trading) Act: Legislation protecting consumers against unfair practices and regulating fair trading practices

Personal Data Protection Act (PDPA): Law governing the collection, use, disclosure, and care of personal data in Singapore

Spam Control Act: Legislation controlling unsolicited commercial electronic messages and spam

Electronic Transactions Act: Law governing electronic communications and digital transactions

Broadcasting Act: Regulations for media-related marketing and broadcasting content

Competition Act: Law promoting competitive markets and prohibiting anti-competitive practices

Copyright Act: Protection of intellectual property rights related to creative works and content

Trade Marks Act: Protection of brands, logos, and distinctive marks used in marketing

Employment Act: Basic terms and working conditions if the contract involves personnel matters

Goods and Services Tax Act: Regulations regarding GST application on marketing services

Multi-Level Marketing and Pyramid Selling (Prohibition) Act: Regulations prohibiting certain marketing schemes and structures

Consumer Protection (Trade Descriptions and Safety Requirements) Act: Rules governing product descriptions and safety requirements in marketing materials

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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