UK GDPR and Data Protection Act 2018: Core data protection legislation governing how personal data must be collected, processed, and stored in marketing activities
Privacy and Electronic Communications Regulations (PECR) 2003: Specific rules for electronic marketing communications, including email marketing and cookie usage
Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair marketing practices and sets standards for commercial communications with consumers
Consumer Rights Act 2015: Fundamental consumer rights legislation that affects how products and services can be marketed to consumers
Consumer Contracts Regulations 2013: Regulates distance selling and off-premises contracts, including online marketing requirements
CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - sets standards for non-broadcast advertising
BCAP Code: UK Code of Broadcast Advertising - regulations for broadcast advertising content and standards
Competition Act 1998: Ensures fair competition and prevents anti-competitive marketing practices
Copyright, Designs and Patents Act 1988: Protects intellectual property rights in marketing materials and creative content
Trade Marks Act 1994: Governs the use of trademarks in marketing materials and brand protection
Electronic Commerce Regulations 2002: Regulates electronic commerce and digital marketing activities
Contracts (Rights of Third Parties) Act 1999: Affects how third parties may be involved in or benefit from the marketing services contract
Unfair Contract Terms Act 1977: Controls unfair terms in contracts, including limitations of liability in marketing services agreements
Misrepresentation Act 1967: Governs false or misleading statements in marketing and advertising
Financial Services and Markets Act 2000: Specific requirements for marketing financial products and services
Gambling Act 2005: Regulations for marketing gambling products and services
Electronic Communications Act 2000: Framework for electronic communications and digital signatures in contracts
Employment Rights Act 1996: Relevant for staff involved in delivering marketing services and contractor relationships
Equality Act 2010: Ensures marketing content and services do not discriminate against protected characteristics
ASA Guidelines: Advertising Standards Authority guidelines for compliant marketing and advertising practices
