UK GDPR and Data Protection Act 2018: Primary legislation governing the processing, handling, and protection of personal data in the UK, including requirements for data collection, processing, and storage in social media marketing activities
Privacy and Electronic Communications Regulations (PECR) 2003: Regulations specifically governing electronic communications, including rules about cookies, email marketing, and electronic communications privacy
Consumer Protection Regulations 2008: Legislation protecting consumers from unfair trading practices, including misleading marketing and advertising on social media platforms
CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, providing guidelines for advertising standards and marketing communications
Copyright, Designs and Patents Act 1988: Legislation protecting intellectual property rights, crucial for content creation and sharing on social media platforms
Trade Marks Act 1994: Legislation governing the use of trademarks, important for brand protection and marketing activities on social media
Electronic Commerce Regulations 2002: Regulations governing electronic business transactions and commercial communications, including social media marketing activities
Competition Act 1998: Legislation ensuring fair competition and preventing anti-competitive practices in marketing and advertising
Platform-Specific Requirements: Individual social media platform terms of service, advertising policies, and content guidelines that must be adhered to
ASA Guidelines: Advertising Standards Authority guidelines specific to social media and influencer marketing, including disclosure requirements for sponsored content
Financial Services and Markets Act 2000: Specific requirements for marketing financial products and services through social media channels
Common Law Contract Principles: Fundamental principles of contract law including offer, acceptance, consideration, and intention to create legal relations
Unfair Contract Terms Act 1977: Legislation regulating unfair terms in contracts, ensuring balance and fairness in commercial agreements
Age Restriction Regulations: Various laws and regulations governing age-restricted content and marketing to minors on social media platforms
International Marketing Considerations: Requirements for cross-border marketing activities and geographic targeting in social media campaigns
