1. Parties: Identification of the service provider (marketing agency) and the client, including full legal names, addresses, and registration details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement, including platform-specific terminology and marketing metrics
4. Scope of Services: Detailed description of social media marketing services to be provided, including platforms covered and types of content
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination
6. Payment Terms: Fee structure, payment schedule, expenses, and invoicing procedures
7. Service Provider's Obligations: Specific responsibilities of the marketing agency, including content creation, posting schedules, and performance reporting
8. Client's Obligations: Client responsibilities including providing materials, approvals, and maintaining necessary licenses
9. Content Approval Process: Procedures for content review, revision, and approval before publication
10. Compliance with UAE Laws: Commitment to comply with UAE social media regulations, advertising standards, and cyber laws
11. Intellectual Property Rights: Ownership and usage rights of created content, existing IP, and brand materials
12. Confidentiality: Protection of confidential information and trade secrets
13. Performance Metrics: Defined KPIs, reporting requirements, and performance standards
14. Representations and Warranties: Parties' assertions regarding their capacity, authority, and compliance with laws
15. Limitation of Liability: Boundaries of liability and indemnification provisions
16. General Provisions: Standard clauses including governing law, dispute resolution, and entire agreement
