Consumer Rights Act 2015: Primary legislation governing consumer rights, particularly relevant if the marketing and sales activities involve B2C transactions
Sales of Goods Act 1979: Fundamental legislation governing the sale of goods in England and Wales, defining contractual obligations in sales transactions
Supply of Goods and Services Act 1982: Legislation governing contracts for the supply of services, including implied terms about quality of service
Contracts (Rights of Third Parties) Act 1999: Legislation governing how third parties may enforce terms of a contract
Unfair Contract Terms Act 1977: Controls the use of exclusion and limitation clauses in contracts
Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair commercial practices between traders and consumers, including misleading marketing
Business Protection from Misleading Marketing Regulations 2008: Regulates comparative advertising and prevents misleading marketing between businesses
Privacy and Electronic Communications Regulations 2003: Governs electronic marketing communications, including rules about consent for email marketing and cookies
UK GDPR and Data Protection Act 2018: Regulates the processing of personal data, including for marketing purposes
Competition Act 1998: Prohibits anti-competitive behavior and agreements between businesses
Enterprise Act 2002: Provides framework for competition law and consumer protection
CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, providing detailed rules for marketing communications
Employment Rights Act 1996: Governs employment relationships if service provider employs staff to deliver services
Agency Workers Regulations 2010: Regulates the use of temporary and agency workers in service delivery
Electronic Commerce (EC Directive) Regulations 2002: Governs electronic commerce and online business activities
Bribery Act 2010: Regulates anti-bribery and corruption measures in business relationships
