UK GDPR and Data Protection: UK General Data Protection Regulation and Data Protection Act 2018 governing the processing, storage, and sharing of personal data between marketing partners
Privacy and Electronic Communications: Privacy and Electronic Communications Regulations (PECR) 2003 covering electronic marketing communications, cookies, and privacy in electronic communications
Consumer Protection Regulations: Consumer Protection from Unfair Trading Regulations 2008 and Consumer Rights Act 2015 protecting consumers from unfair marketing practices
Advertising Standards: CAP Code and BCAP Code setting standards for non-broadcast and broadcast advertising, ensuring marketing communications are legal, decent, honest and truthful
Intellectual Property Laws: Copyright, Designs and Patents Act 1988 and Trade Marks Act 1994 protecting the use and sharing of branded content and marketing materials
E-commerce Regulations: Electronic Commerce Regulations 2002 governing online marketing activities and electronic transactions
Competition Law: Competition Act 1998 and Enterprise Act 2002 ensuring marketing agreements don't restrict, prevent, or distort competition
Contract Law Fundamentals: Common Law principles and Misrepresentation Act 1967 governing contract formation, terms, and representations made in marketing
Industry-Specific Regulations: Sector-specific legislation such as Financial Services and Markets Act 2000, Gambling Act 2005, or Food Safety Act 1990 depending on industry context
Social Media Marketing Laws: Platform-specific guidelines and ASA/CAP regulations governing social media marketing and influencer partnerships
International Marketing Considerations: Relevant EU regulations and international trade laws if marketing activities extend beyond UK borders
