UK GDPR and Data Protection Act 2018: Core data protection legislation governing how personal data must be handled, processed, and protected in marketing activities, including requirements for consent and data subject rights
Privacy and Electronic Communications Regulations (PECR) 2003: Specific rules for electronic marketing communications, including email marketing, SMS, and cookies usage
Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair marketing practices and sets standards for marketing communications to consumers
Consumer Rights Act 2015: Fundamental consumer rights legislation that affects how products and services can be marketed to consumers
Consumer Contracts Regulations 2013: Regulates distance selling and online marketing, including requirements for pre-contract information
CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - self-regulatory rules for non-broadcast marketing communications
BCAP Code: UK Code of Broadcast Advertising - rules governing broadcast marketing communications
Copyright, Designs and Patents Act 1988: Protects intellectual property rights in marketing materials and content
Trade Marks Act 1994: Governs the use of trademarks in marketing activities and brand protection
Electronic Commerce (EC Directive) Regulations 2002: Regulates electronic commerce and online marketing activities
Unfair Contract Terms Act 1977: Controls unfair terms in contracts, including marketing partnership agreements
Contracts (Rights of Third Parties) Act 1999: Governs how third parties may acquire rights under the marketing partnership agreement
Financial Services and Markets Act 2000: Specific regulations for marketing financial products and services
Competition Act 1998: Ensures marketing partnerships don't create anti-competitive arrangements or abuse market position
Enterprise Act 2002: Additional competition law considerations for marketing partnerships and consumer protection
