Joint Promotion Agreement Template for England and Wales

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Key Requirements PROMPT example:

Joint Promotion Agreement

"I need a Joint Promotion Agreement for a collaboration between my fashion retail brand and a popular fitness app, where we'll be doing a six-month cross-platform promotion starting March 2025, with shared revenue from subscription sign-ups."

Document background
The Joint Promotion Agreement is essential when businesses wish to combine their marketing efforts and resources for mutual benefit. This document, governed by English and Welsh law, provides a comprehensive framework for managing joint promotional activities, including budget allocation, brand usage rights, campaign management, and success metrics. It's particularly valuable for cross-brand marketing initiatives, co-branded campaigns, and shared promotional events, ensuring clear delineation of responsibilities and protection of each party's interests.
Suggested Sections

1. Parties: Details of the parties entering into the agreement

2. Background: Context and purpose of the joint promotion

3. Definitions: Key terms used throughout the agreement

4. Scope of Promotion: Details of the promotional activities and campaigns

5. Responsibilities: Each party's obligations and duties in relation to the promotion

6. Financial Terms: Cost sharing, payment terms, and financial obligations between the parties

7. Intellectual Property: Usage rights, licenses and protection of intellectual property

8. Term and Termination: Duration of the agreement and circumstances for termination

Optional Sections

1. Exclusivity: Terms of exclusive promotional arrangements between the parties

2. Digital Rights: Specific provisions for online and social media promotional activities

3. Territory: Geographical scope and limitations of the promotional activities

4. Compliance: Specific regulatory requirements and compliance obligations

Suggested Schedules

1. Campaign Details Schedule: Detailed description of promotional activities, timelines, and deliverables

2. Brand Guidelines Schedule: Specific rules and requirements for usage of logos, trademarks, and brand assets

3. Budget Schedule: Detailed financial arrangements, cost allocation and payment schedules

4. KPIs and Metrics Schedule: Performance indicators, measurement criteria and reporting requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries
Relevant Teams
Relevant Roles
Industries

Consumer Protection from Unfair Trading Regulations 2008: Key marketing legislation that prohibits unfair commercial practices and sets standards for business-to-consumer trading in England and Wales

Business Protection from Misleading Marketing Regulations 2008: Legislation governing business-to-business marketing communications and comparative advertising

CAP Code: The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - self-regulatory rules for non-broadcast advertisements, sales promotions and direct marketing communications

BCAP Code: The UK Code of Broadcast Advertising - rules governing broadcast advertisements on television and radio

UK GDPR: Post-Brexit data protection regulation establishing rules for processing personal data in the UK

Data Protection Act 2018: The UK's implementation of data protection standards, working alongside and supplementing the UK GDPR

PECR: Privacy and Electronic Communications Regulations governing electronic marketing, cookies, and privacy in electronic communications

Competition Act 1998: Primary UK competition law legislation prohibiting anti-competitive agreements and abuse of dominant market positions

Enterprise Act 2002: Legislation providing framework for merger control and market investigations in the UK

Copyright, Designs and Patents Act 1988: Primary legislation governing intellectual property rights including copyright protection for creative works

Trade Marks Act 1994: Legislation governing the registration and protection of trademarks in the UK

Unfair Contract Terms Act 1977: Legislation regulating unfair terms in contracts, particularly attempting to restrict or exclude liability

Consumer Rights Act 2015: Comprehensive legislation covering consumer rights and business obligations in the supply of goods and services

Electronic Commerce Regulations 2002: Regulations governing electronic commerce and online business activities

Consumer Contracts Regulations 2013: Rules governing distance selling and online sales, including cancellation rights and information requirements

Gambling Act 2005: Primary legislation governing gambling activities and promotions in the UK

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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