UK GDPR and Data Protection Act 2018: Core data protection legislation governing the processing of personal data, including requirements for data collection, processing, and storage in marketing activities
Privacy and Electronic Communications Regulations (PECR) 2003: Specific rules for electronic marketing communications, including email marketing, cookies, and telephone marketing
Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair marketing practices and sets standards for business-to-consumer marketing communications
Consumer Rights Act 2015: Fundamental consumer rights legislation that affects B2C marketing claims and representations
Electronic Commerce (EC Directive) Regulations 2002: Governs electronic commerce including online marketing activities and information requirements for digital service providers
CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - self-regulatory rules for non-broadcast advertisements, sales promotions and direct marketing communications
Competition Act 1998: Regulates anti-competitive behavior that might arise in marketing agreements between businesses
Copyright, Designs and Patents Act 1988: Protects intellectual property rights in marketing materials, including content, designs, and creative works
Trade Marks Act 1994: Governs the use of trademarks in marketing materials and brand protection
Misrepresentation Act 1967: Deals with false or misleading statements in commercial communications and contracts
Financial Services and Markets Act 2000: Specific regulations for marketing financial products and services
Consumer Contracts Regulations 2013: Requirements for distance selling and electronic contracts, including information obligations and cancellation rights
