Advertising Service Agreement Generator for England and Wales

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Advertising Service Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Advertising Service Agreement

"Need an Advertising Service Agreement for my tech startup to engage a digital marketing agency for social media advertising and PPC campaigns, with specific KPI requirements and monthly reporting obligations, starting from March 2025."

Document background
The Advertising Service Agreement is essential for businesses seeking professional advertising services in the UK market. This contract type defines the relationship between advertising agencies and their clients, establishing clear expectations, responsibilities, and deliverables. Governed by English and Welsh law, it addresses crucial elements such as creative rights, performance metrics, regulatory compliance, and risk allocation. The agreement is particularly important given the complex regulatory framework surrounding UK advertising, including the CAP Code, ASA guidelines, and data protection requirements.
Suggested Sections

1. Parties: Identification and details of the advertising service provider and client

2. Background: Context of the agreement and brief description of the parties' intentions

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided

5. Payment Terms: Fees, payment schedule, and invoicing procedures

6. Intellectual Property Rights: Ownership and licensing of creative materials and content

7. Compliance and Regulations: Obligations regarding advertising standards and applicable laws

8. Term and Termination: Duration of agreement and termination provisions

9. Confidentiality: Protection of confidential information

Optional Sections

1. Performance Metrics: Specific KPIs and measurement criteria for advertising campaign performance

2. Data Protection: GDPR compliance and data handling procedures for personal data processing

3. Agency Obligations: Detailed responsibilities and commitments of the advertising agency

4. Client Obligations: Specific responsibilities and commitments required from the client

5. Subcontracting: Terms and conditions for engaging third-party services and contractors

Suggested Schedules

1. Schedule 1 - Service Description: Detailed breakdown of advertising services and deliverables

2. Schedule 2 - Fee Schedule: Comprehensive pricing structure and payment terms

3. Schedule 3 - Service Levels: Performance standards and metrics for service delivery

4. Appendix A - Creative Brief Template: Standard format for submitting campaign briefs

5. Appendix B - Approval Process: Detailed workflow for content approval and revisions

6. Appendix C - Brand Guidelines: Client's branding requirements and standards

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries
Relevant Teams
Relevant Roles
Industries

Consumer Protection from Unfair Trading Regulations 2008: Key primary legislation governing consumer protection in advertising, prohibiting unfair commercial practices and misleading advertising towards consumers

Business Protection from Misleading Marketing Regulations 2008: Legislation protecting businesses from misleading advertising and regulating comparative advertising

Consumer Rights Act 2015: Fundamental consumer protection legislation affecting advertising claims and consumer contracts

Data Protection Act 2018 and UK GDPR: Laws governing the processing of personal data in advertising activities and digital marketing

Competition Act 1998: Legislation preventing anti-competitive practices in advertising and marketing

Copyright, Designs and Patents Act 1988: Protection of intellectual property rights in advertising materials and creative content

Trade Marks Act 1994: Protection of trademarks and their use in advertising and marketing materials

CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - self-regulatory rules for non-broadcast advertisements

BCAP Code: UK Code of Broadcast Advertising - regulatory framework for broadcast advertisements

Privacy and Electronic Communications Regulations 2003: Regulations governing electronic communications, including digital advertising and marketing

Online Behavioural Advertising Framework: Guidelines for targeted advertising and use of consumer data in online advertising

Financial Services and Markets Act 2000: Specific regulations for financial services advertising and promotional materials

Unfair Contract Terms Act 1977: Legislation controlling unfair terms in contracts, including advertising service agreements

Misrepresentation Act 1967: Law governing false or misleading statements in commercial relationships

Agency Workers Regulations 2010: Regulations affecting relationships with temporary workers in advertising services

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Simple Advertising Agreement

find out more

Simple Marketing Contract

find out more

Marketing Partner Agreement

find out more

Marketing Manager Contract

find out more

Freelance Marketing Contract

find out more

Freelance Digital Marketing Contract

find out more

Cross Promotion Agreement

find out more

Advertising Agency Contract With Client

find out more

Sales And Marketing Services Agreement

An English law agreement governing the provision of sales and marketing services between service provider and client.

find out more

Sole Marketing Agreement

A legally binding agreement under English law that grants exclusive marketing rights to a service provider for promoting a client's products or services.

find out more

Marketing Confidentiality Agreement

An English law agreement protecting confidential marketing information shared between parties during marketing collaborations.

find out more

Online Marketing Agreement

A contract governed by English and Welsh law that establishes terms for digital marketing services between a provider and client.

find out more

Joint Promotion Agreement

An English law agreement governing collaborative promotional activities between two or more parties.

find out more

Advertising Sponsorship Agreement

A contract under English and Welsh law defining the terms of advertising sponsorship between sponsor and sponsee, including rights, obligations, and promotional arrangements.

find out more

Digital Advertising Agreement

An English law agreement governing the provision of digital advertising services, including terms, conditions, and compliance requirements.

find out more

Brand Promotion Agreement

A legal agreement under English and Welsh law governing the terms of brand promotion and marketing activities between parties.

find out more

Advertising Sales Contract

A legally binding agreement under English and Welsh law that governs the sale and placement of advertising content between service providers and clients.

find out more

Marketing Sales Agreement

A legally binding agreement under English and Welsh law that establishes terms for marketing and sales services between parties.

find out more

Marketing Referral Agreement

An English law agreement establishing terms for business referrals and associated commission payments between parties.

find out more

Cross Marketing Agreement

A legal agreement under English and Welsh law governing collaborative marketing activities between parties, including brand usage and data protection terms.

find out more

Marketing Rights Agreement

A legally binding agreement under English and Welsh law that governs the grant and exercise of marketing rights between parties.

find out more

Marketing Contractor Agreement

An English law agreement defining the relationship between a business and a marketing contractor, including service scope, payments, and compliance requirements.

find out more

Marketing Commission Agreement

A contract under English and Welsh law establishing commission-based marketing arrangements between a principal and marketing agent.

find out more

Advertising Sales Agreement

A contract governed by English and Welsh law that establishes terms for advertising sales and placement between media owners and advertisers.

find out more

Social Media Marketing Agreement

A legally binding agreement under English and Welsh law that establishes terms between a social media marketing provider and client for social media management services.

find out more

Contract For Marketing Services

A legally binding agreement under English and Welsh law that establishes terms between a marketing service provider and client for the provision of marketing services.

find out more

Advertising Service Agreement

A contract governed by English and Welsh law that establishes terms between an advertising agency and client for advertising services delivery.

find out more

Sales And Marketing Agreement

A contract governed by English and Welsh law that establishes terms for sales and marketing services between a principal company and marketing partner.

find out more

Marketing Consultant Contract

A legal agreement under English and Welsh law governing the relationship between a marketing consultant and their client, outlining services, terms, and obligations.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: https://www.genieai.co/our-research
Oops! Something went wrong while submitting the form.

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our Trust Centre for more details and real-time security updates.