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Advertising Service Agreement
"Need an Advertising Service Agreement for my tech startup to engage a digital marketing agency for social media advertising and PPC campaigns, with specific KPI requirements and monthly reporting obligations, starting from March 2025."
1. Parties: Identification and details of the advertising service provider and client
2. Background: Context of the agreement and brief description of the parties' intentions
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of advertising services to be provided
5. Payment Terms: Fees, payment schedule, and invoicing procedures
6. Intellectual Property Rights: Ownership and licensing of creative materials and content
7. Compliance and Regulations: Obligations regarding advertising standards and applicable laws
8. Term and Termination: Duration of agreement and termination provisions
9. Confidentiality: Protection of confidential information
1. Performance Metrics: Specific KPIs and measurement criteria for advertising campaign performance
2. Data Protection: GDPR compliance and data handling procedures for personal data processing
3. Agency Obligations: Detailed responsibilities and commitments of the advertising agency
4. Client Obligations: Specific responsibilities and commitments required from the client
5. Subcontracting: Terms and conditions for engaging third-party services and contractors
1. Schedule 1 - Service Description: Detailed breakdown of advertising services and deliverables
2. Schedule 2 - Fee Schedule: Comprehensive pricing structure and payment terms
3. Schedule 3 - Service Levels: Performance standards and metrics for service delivery
4. Appendix A - Creative Brief Template: Standard format for submitting campaign briefs
5. Appendix B - Approval Process: Detailed workflow for content approval and revisions
6. Appendix C - Brand Guidelines: Client's branding requirements and standards
Authors
Advertising Services
Approved Media
Advertising Materials
Brand Guidelines
Campaign
Client
Client Materials
Commencement Date
Confidential Information
Creative Brief
Deliverables
Effective Date
Fees
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Media Buy
Media Plan
Personal Data
Project
Project Schedule
Regulatory Requirements
Service Level Agreement
Services
Service Provider
Specifications
Subcontractors
Term
Territory
Third Party Materials
Working Day
Appointment
Agency Obligations
Client Obligations
Approvals Process
Payment Terms
Intellectual Property Rights
Data Protection
Confidentiality
Warranties
Indemnification
Limitation of Liability
Term and Termination
Force Majeure
Compliance with Laws
Advertising Standards
Media Placement
Creative Services
Performance Metrics
Reporting Requirements
Subcontracting
Non-Solicitation
Assignment
Entire Agreement
Variation
Notices
Severability
Governing Law
Dispute Resolution
Third Party Rights
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