Electronic Transactions Act 2010: Primary legislation governing electronic contracts, digital signatures, and ensuring validity of electronic transactions for online marketing activities
Personal Data Protection Act 2012 (PDPA): Comprehensive framework regulating the collection, use, and disclosure of personal data, including requirements for consent, data protection, and cross-border data transfer regulations
Broadcasting Act: Legislation governing online content regulation, including Internet Code of Practice and content restrictions applicable to social media marketing
Spam Control Act 2007: Regulates commercial electronic messages, including requirements for unsubscribe facilities and consent requirements for marketing communications
Copyright Act 2021: Protects intellectual property rights, content ownership, licensing, and fair use provisions in digital marketing content
Competition Act: Ensures fair competition practices and sets advertising standards in the marketing industry
Consumer Protection (Fair Trading) Act: Provides protection against unfair practices and establishes requirements for truthful advertising
IMDA Guidelines: Regulatory guidelines from Infocomm Media Development Authority covering social media marketing, content standards, and influencer marketing regulations
Singapore Code of Advertising Practice: Industry self-regulatory code establishing standards for advertising and marketing communications
Platform-specific Terms of Service: Individual requirements and guidelines set by different social media platforms that must be adhered to in marketing activities
