Advertising Sponsorship Agreement Generator for England and Wales

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Advertising Sponsorship Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Advertising Sponsorship Agreement

"I need an Advertising Sponsorship Agreement for our company to sponsor a Premier League football club's home jersey for the 2025/26 season, with exclusive rights in the financial services sector and specific digital media requirements."

Document background
The Advertising Sponsorship Agreement is essential for formalizing sponsorship arrangements in England and Wales. This document is used when a sponsor wishes to secure advertising rights and brand exposure through supporting an event, organization, or initiative. It encompasses crucial elements such as sponsorship rights, payment structures, brand usage guidelines, and compliance with UK advertising regulations. The agreement protects both parties' interests while ensuring clear deliverables and expectations. It's particularly important in today's complex advertising landscape where digital rights and multi-platform exposure need careful consideration.
Suggested Sections

1. Parties: Details of the sponsor and sponsee, including registered addresses and company numbers

2. Background: Context of the sponsorship arrangement and brief description of both parties' businesses

3. Definitions: Key terms used throughout the agreement including Sponsorship Period, Sponsorship Rights, Sponsorship Fee

4. Sponsorship Rights and Obligations: Detailed description of what the sponsor receives and what the sponsee must deliver

5. Payment Terms: Amount, timing, and method of sponsorship payments

6. Term and Termination: Duration of agreement and circumstances for early termination

7. Intellectual Property Rights: Usage rights for logos, branding, and other IP

8. Compliance with Laws and Regulations: Obligations regarding advertising standards and applicable regulations

Optional Sections

1. Exclusivity Provisions: Terms regarding category exclusivity for sponsors requiring exclusive rights within their industry category

2. Digital Rights: Specific provisions for online and social media presence when sponsorship includes digital elements

3. Hospitality Benefits: Details of any hospitality packages included when agreement includes event attendance or corporate hospitality

4. Performance Metrics: KPIs and measurement criteria when sponsorship success needs to be measured against specific metrics

Suggested Schedules

1. Schedule 1 - Sponsorship Rights: Detailed breakdown of all sponsorship benefits and deliverables

2. Schedule 2 - Brand Guidelines: Sponsor's brand usage requirements and restrictions

3. Schedule 3 - Payment Schedule: Detailed payment terms including installments and payment dates

4. Schedule 4 - Approval Process: Process for approval of sponsored content and materials

5. Appendix A - Creative Assets: Logos, artwork, and other creative materials to be used

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Clauses
Relevant Industries
Relevant Teams
Relevant Roles
Industries

Consumer Protection from Unfair Trading Regulations 2008: Primary legislation that protects consumers from unfair commercial practices, including misleading advertising and aggressive marketing techniques

Business Protection from Misleading Marketing Regulations 2008: Legislation protecting businesses from misleading advertising and establishing comparative advertising framework

Consumer Rights Act 2015: Key consumer protection legislation that ensures fairness and transparency in consumer contracts and commercial practices

Competition Act 1998: Regulates anti-competitive behavior and ensures fair market practices in advertising and sponsorship arrangements

Data Protection Act 2018 and UK GDPR: Legislation governing the processing and protection of personal data in advertising and marketing activities

CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - self-regulatory rules for non-broadcast advertisements

BCAP Code: UK Code of Broadcast Advertising - regulatory framework for broadcast advertisements

Financial Services and Markets Act 2000: Specific regulations for advertising financial products and services

Gambling Act 2005: Regulations governing gambling-related advertising and sponsorship

Misrepresentation Act 1967: Legislation dealing with false or misleading statements in commercial contracts

Unfair Contract Terms Act 1977: Controls the use of unfair terms in contracts and limits the extent to which liability can be excluded

Copyright, Designs and Patents Act 1988: Protects intellectual property rights in advertising materials and sponsored content

Trade Marks Act 1994: Governs the use and protection of trademarks in advertising and sponsorship agreements

Electronic Commerce (EC Directive) Regulations 2002: Regulations specific to online advertising and electronic commerce

Privacy and Electronic Communications Regulations 2003: Guidelines for electronic communications in advertising and marketing

Equality Act 2010: Ensures advertising and sponsorship activities do not discriminate against protected characteristics

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Simple Advertising Agreement

find out more

Simple Marketing Contract

find out more

Marketing Partner Agreement

find out more

Marketing Manager Contract

find out more

Freelance Marketing Contract

find out more

Freelance Digital Marketing Contract

find out more

Cross Promotion Agreement

find out more

Advertising Agency Contract With Client

find out more

Sales And Marketing Services Agreement

An English law agreement governing the provision of sales and marketing services between service provider and client.

find out more

Sole Marketing Agreement

A legally binding agreement under English law that grants exclusive marketing rights to a service provider for promoting a client's products or services.

find out more

Marketing Confidentiality Agreement

An English law agreement protecting confidential marketing information shared between parties during marketing collaborations.

find out more

Online Marketing Agreement

A contract governed by English and Welsh law that establishes terms for digital marketing services between a provider and client.

find out more

Joint Promotion Agreement

An English law agreement governing collaborative promotional activities between two or more parties.

find out more

Advertising Sponsorship Agreement

A contract under English and Welsh law defining the terms of advertising sponsorship between sponsor and sponsee, including rights, obligations, and promotional arrangements.

find out more

Digital Advertising Agreement

An English law agreement governing the provision of digital advertising services, including terms, conditions, and compliance requirements.

find out more

Brand Promotion Agreement

A legal agreement under English and Welsh law governing the terms of brand promotion and marketing activities between parties.

find out more

Advertising Sales Contract

A legally binding agreement under English and Welsh law that governs the sale and placement of advertising content between service providers and clients.

find out more

Marketing Sales Agreement

A legally binding agreement under English and Welsh law that establishes terms for marketing and sales services between parties.

find out more

Marketing Referral Agreement

An English law agreement establishing terms for business referrals and associated commission payments between parties.

find out more

Cross Marketing Agreement

A legal agreement under English and Welsh law governing collaborative marketing activities between parties, including brand usage and data protection terms.

find out more

Marketing Rights Agreement

A legally binding agreement under English and Welsh law that governs the grant and exercise of marketing rights between parties.

find out more

Marketing Contractor Agreement

An English law agreement defining the relationship between a business and a marketing contractor, including service scope, payments, and compliance requirements.

find out more

Marketing Commission Agreement

A contract under English and Welsh law establishing commission-based marketing arrangements between a principal and marketing agent.

find out more

Advertising Sales Agreement

A contract governed by English and Welsh law that establishes terms for advertising sales and placement between media owners and advertisers.

find out more

Social Media Marketing Agreement

A legally binding agreement under English and Welsh law that establishes terms between a social media marketing provider and client for social media management services.

find out more

Contract For Marketing Services

A legally binding agreement under English and Welsh law that establishes terms between a marketing service provider and client for the provision of marketing services.

find out more

Advertising Service Agreement

A contract governed by English and Welsh law that establishes terms between an advertising agency and client for advertising services delivery.

find out more

Sales And Marketing Agreement

A contract governed by English and Welsh law that establishes terms for sales and marketing services between a principal company and marketing partner.

find out more

Marketing Consultant Contract

A legal agreement under English and Welsh law governing the relationship between a marketing consultant and their client, outlining services, terms, and obligations.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: https://www.genieai.co/our-research
Oops! Something went wrong while submitting the form.

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our Trust Centre for more details and real-time security updates.