Marketing Manager Contract Template for England and Wales

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Key Requirements PROMPT example:

Marketing Manager Contract

"I need a Marketing Manager Contract for a senior marketing professional joining our London-based tech startup in March 2025, with specific provisions for remote working and management of our global social media presence, including ownership of digital assets and content."

Document background

The Marketing Manager Contract serves as a formal employment agreement between companies and marketing professionals in management positions. This contract, governed by English and Welsh law, is essential for organizations seeking to establish clear parameters for senior marketing roles. It comprehensively covers employment terms, marketing responsibilities, creative rights, data protection obligations, and performance expectations. The document is particularly important given the strategic nature of marketing management roles and the need to protect intellectual property and confidential information in modern marketing operations.

Suggested Sections

1. 1. Parties: Identification of employer and employee with full legal names and addresses

2. 2. Background: Context of the employment relationship and purpose of agreement

3. 3. Definitions: Key terms used throughout the agreement

4. 4. Appointment and Term: Role title, start date, and employment term

5. 5. Duties and Responsibilities: Detailed marketing manager role specifications

6. 6. Place of Work: Primary workplace location and mobility requirements

7. 7. Hours of Work: Working hours, flexibility requirements

8. 8. Remuneration: Salary, bonuses, and payment terms

9. 9. Benefits: Healthcare, pension, and other benefits

10. 10. Holidays: Annual leave entitlement and booking procedures

11. 11. Confidentiality: Protection of company information

12. 12. Intellectual Property: Ownership of created works and marketing materials

13. 13. Termination: Notice periods and termination procedures

Optional Sections

1. Commission Structure: Details of performance-based compensation (used when role includes sales responsibilities)

2. International Travel: Terms for international work (used when role requires global marketing activities)

3. Social Media Policy: Guidelines for social media management (used when role includes social media responsibilities)

4. Remote Working: Terms for working from home/remote locations (used when flexible working arrangements are offered)

Suggested Schedules

1. Schedule 1: Job Description: Detailed marketing manager responsibilities and KPIs

2. Schedule 2: Bonus Scheme: Details of performance-related bonus calculations

3. Schedule 3: Company Policies: Reference to relevant company policies and procedures

4. Schedule 4: Benefits Package: Detailed description of all benefits and eligibility

5. Appendix A: Marketing Budget Authority: Spending limits and approval procedures

6. Appendix B: Brand Guidelines: Company brand standards and usage rules

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail
Technology
Professional Services
Manufacturing
Media and Entertainment
Financial Services

Relevant Teams

Marketing
Communications
Brand Management
Digital
Product Management
Commercial

Relevant Roles

Marketing Manager
Senior Marketing Manager
Digital Marketing Manager
Brand Manager
Product Marketing Manager
Communications Manager

Industries

Employment Rights Act 1996: Core employment legislation covering basic employment rights, notice periods, unfair dismissal provisions, and requirement for statement of employment particulars

Equality Act 2010: Legislation ensuring protection against discrimination, equal opportunities, and reasonable accommodations in the workplace

Data Protection Act 2018 and UK GDPR: Laws governing the handling of personal data, data protection responsibilities, and privacy considerations particularly relevant for marketing activities

Working Time Regulations 1998: Regulations covering working hours, rest breaks, holiday entitlement, and working time opt-out provisions

National Minimum Wage Act 1998: Legislation establishing minimum salary requirements and payment terms for employees

Copyright, Designs and Patents Act 1988: Law governing intellectual property rights, content creation ownership, and rights over marketing materials

Trade Marks Act 1994: Legislation concerning brand protection and marketing asset usage rights

Consumer Protection from Unfair Trading Regulations 2008: Regulations ensuring marketing compliance and adherence to advertising standards

Health and Safety at Work Act 1974: Law establishing workplace safety obligations and requirements for risk assessments

Pensions Act 2008: Legislation covering pension auto-enrollment requirements and scheme participation

Agency Workers Regulations 2010: Regulations governing rights of agency workers and comparative treatment requirements, if applicable

Companies Act 2006: Law covering director's duties and corporate governance requirements, particularly relevant for senior marketing positions

ASA Guidelines: Advertising Standards Authority guidelines governing marketing practices and advertising standards in the UK

Social Media Platform Policies: Platform-specific rules and guidelines that marketing managers must comply with when conducting social media marketing

Professional Marketing Bodies Codes: Industry-specific codes of conduct and professional standards for marketing practitioners

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Authors

Alex Denne

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