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Digital Advertising Agreement
"I need a Digital Advertising Agreement for my e-commerce startup to engage a marketing agency for social media advertising campaigns across Meta and LinkedIn platforms, with a total budget of £50,000 and starting from March 2025."
1. Parties: Identification of contracting parties including registered addresses and company numbers
2. Background: Context of the agreement and brief description of the services
3. Definitions: Key terms used throughout the agreement
4. Services: Detailed description of digital advertising services to be provided
5. Payment Terms: Fees, payment schedule, and invoicing requirements
6. Intellectual Property Rights: Ownership and usage rights of advertising materials and content
7. Data Protection and Privacy: Compliance with GDPR and data protection regulations
8. Term and Termination: Duration of agreement and termination provisions
1. Performance Metrics: KPIs and measurement criteria for advertising campaigns
2. Agency Obligations: Specific responsibilities of the advertising agency when working with an agency rather than direct advertiser
3. Client Obligations: Specific responsibilities of the client including provision of materials and approvals
4. Acceptance Testing: Process for reviewing and accepting deliverables for custom creative work or development
1. Schedule 1 - Service Description: Detailed specification of advertising services
2. Schedule 2 - Pricing and Payment Schedule: Detailed breakdown of fees and payment terms
3. Schedule 3 - Service Level Agreement: Performance metrics and service levels
4. Appendix A - Campaign Brief: Specific campaign requirements and objectives
5. Appendix B - Creative Guidelines: Brand guidelines and creative requirements
6. Appendix C - Data Processing Agreement: Detailed data protection obligations and procedures
Authors
Advertising Materials
Advertising Platform
Agency Fees
Analytics Data
Applicable Laws
Approved Media Plan
Business Day
Campaign
Campaign Brief
Campaign Period
Commencement Date
Confidential Information
Creative Assets
Deliverables
Digital Advertising Services
Effective Date
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Media Spend
Personal Data
Platform Terms
Prohibited Content
Publisher
Reporting Period
Services
Service Level Agreement
Specifications
Target Audience
Term
Territory
Third Party Materials
User Data
Working Hours
Payment Terms
Service Levels
Agency Obligations
Client Obligations
Approvals Process
Performance Metrics
Intellectual Property Rights
Data Protection
Privacy Compliance
Confidentiality
Warranties
Indemnification
Limitation of Liability
Term and Termination
Force Majeure
Assignment and Subcontracting
Audit Rights
Reporting Requirements
Campaign Management
Media Placement
Creative Services
Brand Guidelines
Third Party Platform Terms
Dispute Resolution
Notices
Entire Agreement
Variation
Severability
Governing Law
Jurisdiction
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