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Marketing Confidentiality Agreement
"I need a Marketing Confidentiality Agreement to protect our new product launch strategy when sharing it with an external PR agency in March 2025, with specific provisions for protecting customer data and market research findings."
1. Parties: Identification and details of the contracting parties
2. Background: Context and purpose of the agreement
3. Definitions: Key terms used throughout the agreement
4. Confidential Information: Definition and scope of protected information
5. Obligations of Confidentiality: Core confidentiality duties and restrictions
6. Permitted Uses: Authorized uses of confidential information
7. Term and Termination: Duration and termination provisions
8. Return of Information: Procedures for returning or destroying confidential information
1. Data Protection Compliance: Specific provisions for personal data handling when marketing activities involve personal data
2. Intellectual Property Rights: Protection of IP in marketing materials when sharing creative materials or brand assets
3. Third Party Disclosure: Rules for sharing with contractors/agencies when third parties need access to confidential information
4. International Transfer: Rules for cross-border information sharing when parties operate in multiple jurisdictions
1. Schedule 1: Specified Confidential Information: Detailed list of confidential materials and information covered
2. Schedule 2: Authorized Personnel: List of individuals authorized to access confidential information
3. Schedule 3: Security Measures: Specific security protocols and requirements
4. Appendix A: Data Processing Terms: Detailed data protection obligations if personal data involved
Authors
Marketing Materials
Brand Assets
Campaign Data
Customer Information
Marketing Strategy
Permitted Purpose
Permitted Recipients
Business Day
Commencement Date
Confidentiality Period
Disclosing Party
Receiving Party
Representatives
Trade Secrets
Intellectual Property Rights
Marketing Deliverables
Personal Data
Data Protection Legislation
Security Requirements
Market Research
Campaign Analytics
Agency Services
Territory
Working Hours
Authorized Personnel
Group Company
Affiliate
Marketing Budget
Project Timeline
Permitted Use
Information Protection
Return or Destruction of Information
Data Protection
Intellectual Property Rights
Non-Disclosure
Security Measures
Term and Duration
Termination
Exceptions to Confidentiality
Required Disclosure
Notice Requirements
Assignment and Transfer
Third Party Rights
Survival of Obligations
Remedies
Indemnification
Force Majeure
Governing Law
Jurisdiction
Entire Agreement
Variation
Severability
Waiver
Notices
Counterparts
Costs
Third Party Disclosure
Audit Rights
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