Consumer Protection from Unfair Trading Regulations 2008: Key UK legislation protecting consumers from unfair commercial practices, misleading actions or omissions, and aggressive marketing practices in brand promotions
Business Protection from Misleading Marketing Regulations 2008: Regulations protecting businesses from misleading marketing and establishing conditions for comparative advertising
CAP Code: The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - self-regulatory rules for non-broadcast advertisements, sales promotions and direct marketing communications
BCAP Code: The UK Code of Broadcast Advertising - rules governing broadcast advertisements on television and radio
UK GDPR: Post-Brexit data protection regulation governing how personal data must be handled and processed in promotional activities
Data Protection Act 2018: UK's implementation of data protection standards, working alongside UK GDPR to regulate personal data processing
PECR: Privacy and Electronic Communications Regulations governing electronic marketing communications and use of cookies
Copyright, Designs and Patents Act 1988: Primary legislation protecting intellectual property rights in creative works used in brand promotions
Trade Marks Act 1994: Legislation governing the registration and protection of trademarks used in brand promotions
Passing Off: Common law doctrine protecting goodwill of businesses from misrepresentation and unauthorized brand association
Contracts (Rights of Third Parties) Act 1999: Legislation governing when third parties may enforce terms of a contract
Unfair Contract Terms Act 1977: Controls the use of exclusion and limitation clauses in contracts
Consumer Rights Act 2015: Legislation protecting consumer rights in contracts, relevant for consumer-facing promotional activities
Competition Act 1998: Prohibits anti-competitive agreements and abuse of dominant market position in promotional activities
Enterprise Act 2002: Provides framework for market investigations and merger control that might affect brand promotion arrangements
Gambling Act 2005: Regulates promotional competitions and prize draws that might constitute gambling activities
ASA Guidelines: Advertising Standards Authority guidelines providing detailed rules for advertising and promotional practices
Electronic Commerce (EC Directive) Regulations 2002: Governs electronic commerce aspects of brand promotion, including online marketing and contracting
