UK GDPR and Data Protection Act 2018: Core data protection legislation governing the processing, storage, and transfer of personal data in the UK. Essential for handling customer data in digital marketing activities.
Privacy and Electronic Communications Regulations (PECR) 2003: Specific rules for electronic marketing, cookies, and electronic communications privacy. Critical for email marketing and website tracking.
Consumer Rights Act 2015: Fundamental consumer protection legislation defining rights and obligations in B2C relationships, including digital content and services.
Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair commercial practices, misleading actions and omissions in marketing and advertising.
Electronic Commerce (EC Directive) Regulations 2002: Governs electronic commerce and online business practices, including requirements for online service providers.
CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing - sets standards for advertising and marketing communications.
Copyright, Designs and Patents Act 1988: Protects intellectual property rights in creative works, crucial for content creation and sharing in digital marketing.
Trade Marks Act 1994: Protects brands and logos, essential for brand management and marketing materials.
Unfair Contract Terms Act 1977: Regulates unfair terms in contracts, particularly important for service level agreements and liability limitations.
Competition Act 1998: Ensures fair competition and prevents anti-competitive practices in market activities.
ASA Guidelines: Advertising Standards Authority guidelines governing advertising practices and standards in the UK.
ICO Guidance: Information Commissioner's Office guidance on data protection and privacy compliance in digital marketing.
