UK GDPR and Data Protection Act 2018: Core data protection legislation governing how personal data must be processed, stored, and protected in marketing activities
Privacy and Electronic Communications Regulations (PECR) 2003: Specific rules for electronic marketing communications, including email marketing, cookies, and telephone marketing
Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair marketing practices and sets standards for business-to-consumer marketing activities
Consumer Rights Act 2015: Establishes consumer rights and business obligations, particularly relevant if marketing services affect end consumers
CAP and BCAP Codes: Industry codes governing non-broadcast and broadcast advertising standards in the UK
Electronic Commerce Regulations 2002: Regulations governing electronic commerce and digital marketing activities
Copyright, Designs and Patents Act 1988: Protects intellectual property rights in marketing materials and creative content
Trade Marks Act 1994: Governs the use of trademarks in marketing materials and brand protection
Unfair Contract Terms Act 1977: Regulates unfair terms in contracts, including service level agreements
Contracts (Rights of Third Parties) Act 1999: Determines how third parties may be affected by or enforce terms of the marketing agreement
Financial Services and Markets Act 2000: Specific regulations for marketing financial services and products
Equality Act 2010: Ensures marketing activities and content do not discriminate against protected characteristics
Competition Act 1998: Regulates anti-competitive practices and ensures fair competition in marketing services
Enterprise Act 2002: Additional competition law framework affecting marketing practices and business relationships
