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Online Marketing Agreement
I need an Online Marketing Agreement for my UAE-based e-commerce company to engage a digital marketing agency for social media management and content creation, with specific provisions for influencer marketing and performance-based compensation starting March 2025.
1. Parties: Identification of the service provider (marketing agency) and the client, including full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement, including technical marketing terms
4. Scope of Services: Detailed description of the marketing services to be provided, including digital platforms to be used
5. Term and Termination: Duration of the agreement, renewal terms, and termination provisions
6. Payment Terms: Fee structure, payment schedule, expenses, and invoicing procedures
7. Service Provider Obligations: Key responsibilities of the marketing agency, including deliverables and performance standards
8. Client Obligations: Client's responsibilities, including provision of materials and approvals
9. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and campaigns
10. Data Protection and Privacy: Compliance with UAE data protection laws and handling of personal data
11. Confidentiality: Protection of confidential information exchanged during the service provision
12. Warranties and Representations: Guarantees provided by both parties regarding service delivery and compliance
13. Limitation of Liability: Limits on parties' liability and indemnification provisions
14. Force Majeure: Provisions for unforeseen circumstances affecting service delivery
15. Governing Law and Jurisdiction: Specification of UAE law governance and dispute resolution procedures
1. Non-Compete: Restrictions on working with competitors, used when sharing sensitive market strategies
2. Service Level Agreement: Detailed performance metrics and standards, used for larger campaigns or ongoing services
3. Content Approval Process: Specific procedures for content approval, used when client requires strict control over publications
4. Crisis Management: Procedures for handling social media crises or negative publicity, important for high-profile clients
5. Influencer Engagement: Terms for engaging with social media influencers, used when influencer marketing is part of the scope
6. International Marketing Provisions: Additional terms for cross-border marketing activities, used when targeting multiple jurisdictions
7. Agency of Record: Exclusive marketing agency provisions, used when the agency is the sole marketing provider
1. Schedule 1 - Scope of Services: Detailed breakdown of marketing services, platforms, and deliverables
2. Schedule 2 - Fee Structure: Detailed pricing, payment terms, and performance-based incentives
3. Schedule 3 - Key Performance Indicators: Specific metrics and targets for measuring campaign success
4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines
5. Schedule 5 - Content Calendar: Planned marketing activities and content publication schedule
6. Schedule 6 - Approved Platforms: List of authorized social media and marketing platforms
7. Appendix A - Technical Requirements: Technical specifications for digital assets and deliverables
8. Appendix B - Compliance Checklist: UAE marketing regulations and compliance requirements
Authors
Advertising Platforms
Applicable Laws
Approved Content
Brand Guidelines
Campaign
Client Materials
Confidential Information
Content Calendar
Data Protection Laws
Deliverables
Digital Assets
Digital Platforms
Effective Date
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Marketing Services
Marketing Strategy
Metrics
Personal Data
Project Brief
Service Level Requirements
Social Media Platforms
Target Audience
Term
Territory
Third-Party Content
UAE
User Data
Working Day
Campaign Period
Content Management System
Marketing Budget
Marketing Materials
Performance Reports
Related Services
Response Time
Service Provider IP
Social Media Accounts
Success Metrics
Technical Requirements
User-Generated Content
Website
Work Product
Term and Termination
Payment Terms
Service Provider Obligations
Client Obligations
Service Levels
Performance Metrics
Content Approval
Intellectual Property Rights
Data Protection
Confidentiality
Social Media Management
Platform Access
Content Creation
Brand Guidelines
Compliance with Laws
Warranties
Limitation of Liability
Indemnification
Force Majeure
Non-Competition
Non-Solicitation
Assignment
Variation
Notices
Governing Law
Dispute Resolution
Entire Agreement
Severability
Third Party Rights
Agency Relationship
Reporting Requirements
Content Ownership
Data Usage
Campaign Management
Technical Requirements
Publicity Rights
Crisis Management
Regulatory Compliance
Electronic Communications
Audit Rights
Retail
E-commerce
Technology
Real Estate
Healthcare
Financial Services
Hospitality
Food and Beverage
Fashion and Luxury
Education
Professional Services
Tourism
Entertainment
Consumer Goods
Automotive
Marketing
Digital
Legal
Procurement
Communications
Brand Management
Content Creation
Social Media
Compliance
Business Development
E-commerce
Operations
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Business Development Manager
Social Media Manager
Content Marketing Specialist
Brand Manager
E-commerce Manager
Marketing Coordinator
Communications Director
Legal Counsel
Procurement Manager
Contract Manager
Chief Digital Officer
Marketing Compliance Officer
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