Online Marketing Agreement Template for United Arab Emirates

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Key Requirements PROMPT example:

Online Marketing Agreement

I need an Online Marketing Agreement for my UAE-based e-commerce company to engage a digital marketing agency for social media management and content creation, with specific provisions for influencer marketing and performance-based compensation starting March 2025.

Document background
The Online Marketing Agreement is essential for businesses operating in the UAE's growing digital marketplace. It is used when engaging marketing agencies or professionals for digital marketing services, including social media management, content creation, and online advertising campaigns. The agreement ensures compliance with UAE federal laws, including Federal Law No. 1 of 2006 on Electronic Commerce and the UAE Personal Data Protection Law. It is particularly relevant given the UAE's increasing focus on digital transformation and the need for regulated online marketing practices. The document addresses key aspects such as service scope, deliverables, intellectual property rights, data protection, and performance metrics, while considering local cultural sensitivities and advertising standards. This agreement is crucial for establishing clear expectations and legal protections for both service providers and clients in the UAE's digital marketing landscape.
Suggested Sections

1. Parties: Identification of the service provider (marketing agency) and the client, including full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement, including technical marketing terms

4. Scope of Services: Detailed description of the marketing services to be provided, including digital platforms to be used

5. Term and Termination: Duration of the agreement, renewal terms, and termination provisions

6. Payment Terms: Fee structure, payment schedule, expenses, and invoicing procedures

7. Service Provider Obligations: Key responsibilities of the marketing agency, including deliverables and performance standards

8. Client Obligations: Client's responsibilities, including provision of materials and approvals

9. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and campaigns

10. Data Protection and Privacy: Compliance with UAE data protection laws and handling of personal data

11. Confidentiality: Protection of confidential information exchanged during the service provision

12. Warranties and Representations: Guarantees provided by both parties regarding service delivery and compliance

13. Limitation of Liability: Limits on parties' liability and indemnification provisions

14. Force Majeure: Provisions for unforeseen circumstances affecting service delivery

15. Governing Law and Jurisdiction: Specification of UAE law governance and dispute resolution procedures

Optional Sections

1. Non-Compete: Restrictions on working with competitors, used when sharing sensitive market strategies

2. Service Level Agreement: Detailed performance metrics and standards, used for larger campaigns or ongoing services

3. Content Approval Process: Specific procedures for content approval, used when client requires strict control over publications

4. Crisis Management: Procedures for handling social media crises or negative publicity, important for high-profile clients

5. Influencer Engagement: Terms for engaging with social media influencers, used when influencer marketing is part of the scope

6. International Marketing Provisions: Additional terms for cross-border marketing activities, used when targeting multiple jurisdictions

7. Agency of Record: Exclusive marketing agency provisions, used when the agency is the sole marketing provider

Suggested Schedules

1. Schedule 1 - Scope of Services: Detailed breakdown of marketing services, platforms, and deliverables

2. Schedule 2 - Fee Structure: Detailed pricing, payment terms, and performance-based incentives

3. Schedule 3 - Key Performance Indicators: Specific metrics and targets for measuring campaign success

4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5 - Content Calendar: Planned marketing activities and content publication schedule

6. Schedule 6 - Approved Platforms: List of authorized social media and marketing platforms

7. Appendix A - Technical Requirements: Technical specifications for digital assets and deliverables

8. Appendix B - Compliance Checklist: UAE marketing regulations and compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

E-commerce

Technology

Real Estate

Healthcare

Financial Services

Hospitality

Food and Beverage

Fashion and Luxury

Education

Professional Services

Tourism

Entertainment

Consumer Goods

Automotive

Relevant Teams

Marketing

Digital

Legal

Procurement

Communications

Brand Management

Content Creation

Social Media

Compliance

Business Development

E-commerce

Operations

Relevant Roles

Marketing Director

Digital Marketing Manager

Chief Marketing Officer

Business Development Manager

Social Media Manager

Content Marketing Specialist

Brand Manager

E-commerce Manager

Marketing Coordinator

Communications Director

Legal Counsel

Procurement Manager

Contract Manager

Chief Digital Officer

Marketing Compliance Officer

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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