Defend Trade Secrets Act (DTSA): Federal law enacted in 2016 that provides uniform federal protection for trade secrets and allows companies to file civil lawsuits in federal court for trade secret misappropriation
Economic Espionage Act: Federal law that criminalizes the theft or misappropriation of trade secrets with the intent to benefit foreign powers or cause economic harm
Federal Trade Commission Act: Federal legislation governing unfair competition and deceptive practices in marketing and business operations
Uniform Trade Secrets Act: State-level legislation (adopted by most states with variations) that provides a legal framework for trade secret protection at the state level
California Consumer Privacy Act (CCPA): State privacy law that grants California residents specific rights regarding their personal information and affects marketing data handling
CAN-SPAM Act: Federal law setting rules for commercial email practices and marketing communications, including requirements for commercial messages
COPPA (Children's Online Privacy Protection Act): Federal law that imposes requirements on operators of websites or online services directed to children under 13 years of age
Copyright Act: Federal law protecting original works of authorship, including marketing materials and creative content
Lanham Act: Federal trademark law that protects against trademark infringement and false advertising in marketing materials
GDPR Compliance Considerations: While not US legislation, consideration needed if marketing activities involve European data subjects or markets
