Marketing Confidentiality Agreement Template for Australia

1. Intellectual Property Rights: Section clarifying ownership and protection of IP rights in marketing materials, used when significant IP assets are involved

2. Data Protection Compliance: Specific obligations regarding personal data protection, required when marketing information includes customer data

3. Third Party Disclosure: Procedures for sharing information with third parties, needed when external contractors or agencies are involved

4. Non-Competition: Restrictions on competitive activities, included when there's risk of competitive advantage through information access

5. Publicity and Announcements: Rules about public statements regarding the relationship, useful for high-profile marketing partnerships

6. Insurance Requirements: Specific insurance obligations, included for high-value marketing campaigns or sensitive information

7. Audit Rights: Rights to audit compliance with confidentiality obligations, useful for long-term or high-risk relationships

1. Schedule 1 - Specified Confidential Information: Detailed list of specific marketing materials, data, and information covered by the agreement

2. Schedule 2 - Authorized Representatives: List of individuals authorized to access and handle the confidential information

3. Schedule 3 - Security Protocols: Detailed security requirements and procedures for handling confidential information

4. Schedule 4 - Permitted Purpose Details: Specific description of allowed uses of the confidential information

5. Appendix A - Data Handling Procedures: Step-by-step procedures for handling, storing, and disposing of confidential information

6. Appendix B - Incident Response Plan: Procedures to follow in case of unauthorized disclosure or security breach