FTC Regulations: Federal Trade Commission regulations including guidelines on advertising and marketing practices, Truth in Advertising rules, endorsement guidelines, and requirements for disclosures and disclaimers.
Consumer Protection Laws: Federal Trade Commission Act, state-specific consumer protection laws, and fair advertising regulations that protect consumer interests in promotional activities.
Intellectual Property Laws: Laws protecting intellectual property including the Lanham Act (trademarks), copyright laws, patent laws, and trade secret protection provisions.
Privacy Laws: Privacy regulations including CAN-SPAM Act, state privacy laws, CCPA (California), and GDPR considerations for EU customers, governing data privacy in promotional activities.
Competition Laws: Antitrust regulations including Sherman Antitrust Act, Clayton Act, and FTC Act Section 5, ensuring fair competition and preventing anti-competitive practices.
Contract Law: State-specific contract laws, Uniform Commercial Code (UCC), and Statute of Frauds requirements governing the formation and enforcement of promotional agreements.
Industry-Specific Regulations: Sector-specific rules such as FDA regulations for food/healthcare, FCC regulations for broadcasting, and other industry-specific marketing requirements.
Social Media Platform Rules: Platform-specific promotion guidelines and terms of service compliance requirements for social media marketing activities.
Data Collection and Usage: Requirements for data protection, information sharing, and customer data handling in promotional activities.
Financial Regulations: Rules governing revenue sharing, payment processing, and tax implications of joint promotional activities.
