Electronic Transactions Act: Primary legislation governing electronic transactions and digital contracts in Singapore, ensuring legal recognition and validity of electronic records and signatures
Personal Data Protection Act: Key legislation governing the collection, use, disclosure and care of personal data in Singapore, crucial for digital advertising data handling
Copyright Act: Protects intellectual property rights in digital content and advertising materials
Trade Marks Act: Governs the protection of trademarks and brand elements used in digital advertising
Consumer Protection (Fair Trading) Act: Ensures fair trading practices and protects consumers from unfair practices in digital advertising
Spam Control Act: Regulates unsolicited commercial electronic messages and spam in digital advertising
Singapore Code of Advertising Practice: Industry guidelines setting standards for advertising practices, including digital advertising
ASAS Guidelines on Interactive Marketing: Specific guidelines by Advertising Standards Authority of Singapore for social media and interactive marketing communications
MAS Technology Risk Management Guidelines: Guidelines for financial services sector regarding technology risk and internet banking, relevant for fintech advertising
PDPC Advisory Guidelines: Detailed guidelines on PDPA compliance specifically for digital advertising and selected topics
Competition Act: Regulates competition law aspects including advertising restrictions and exclusivity arrangements
Broadcasting Act: Governs broadcasting services and content, including certain forms of digital advertising
Internet Code of Practice: Guidelines for internet content providers and advertisers operating in Singapore
IMDA Guidelines: Regulatory framework by Infocomm Media Development Authority for digital media and communications
