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Digital Advertising Agreement

Digital Advertising Agreement Template for United Arab Emirates

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Key Requirements PROMPT example:

Digital Advertising Agreement

I need a Digital Advertising Agreement for my e-commerce company to engage a digital marketing agency in Dubai for social media and programmatic advertising services, with a focus on influencer marketing campaigns starting March 2025.

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Document background
The Digital Advertising Agreement is essential for businesses engaging in online advertising activities within the UAE market. It is designed to comply with UAE's evolving digital landscape and regulatory framework, including Federal Decree-Law No. 45 of 2021 (Data Protection), Federal Law No. 38 of 2021 (Electronic Transactions), and National Media Council regulations. This agreement is typically used when engaging digital advertising services, whether through agencies, direct platforms, or technology providers. It covers crucial aspects such as campaign specifications, performance metrics, data protection, content compliance, and payment terms. The document is structured to address both traditional advertising concerns and emerging digital challenges, making it suitable for various digital advertising channels while ensuring compliance with UAE's advertising standards and digital media regulations.
Suggested Sections

1. Parties: Identification of the advertising service provider and the client, including full legal names, addresses, and registration details

2. Background: Context of the agreement, brief description of the parties' businesses, and purpose of the advertising services

3. Definitions: Detailed definitions of technical terms, advertising metrics, and key contract terminology

4. Scope of Services: Detailed description of digital advertising services to be provided, including platforms, formats, and campaign types

5. Campaign Requirements: Specific requirements for advertising campaigns, including target audience, geographic scope, and campaign objectives

6. Performance Metrics: Key performance indicators (KPIs), measurement methods, and reporting requirements

7. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures

8. Intellectual Property Rights: Ownership and usage rights of advertising materials, content, and campaign data

9. Data Protection and Privacy: Compliance with UAE data protection laws, data handling procedures, and privacy requirements

10. Compliance with Advertising Laws: Adherence to UAE advertising regulations and content standards

11. Term and Termination: Duration of agreement, renewal terms, and termination conditions

12. General Terms: Standard contractual provisions including governing law, dispute resolution, and force majeure

Optional Sections

1. Social Media Advertising: Specific terms for social media advertising campaigns, include when social media platforms are part of the advertising strategy

2. Programmatic Advertising: Terms specific to programmatic advertising services, include when automated ad buying is part of the services

3. Agency Commission: Terms related to agency commission structure, include when working with advertising agencies

4. Third-Party Platforms: Terms governing the use of third-party advertising platforms, include when external platforms are used

5. Content Creation: Terms for creation of advertising content, include when content creation is part of the services

6. Brand Safety: Specific provisions for brand safety and ad placement restrictions, include for brand-sensitive clients

7. Influencer Marketing: Terms specific to influencer collaboration and compliance, include when influencer marketing is involved

Suggested Schedules

1. Schedule A - Service Specifications: Detailed technical specifications of advertising services, platforms, and formats

2. Schedule B - Campaign Details: Specific campaign requirements, timelines, and deliverables

3. Schedule C - Rate Card: Detailed pricing structure, rates for different ad formats and platforms

4. Schedule D - Performance Metrics: Detailed KPIs, measurement methodologies, and reporting templates

5. Schedule E - Creative Guidelines: Technical specifications and guidelines for advertising content

6. Appendix 1 - Compliance Checklist: Checklist of UAE advertising regulations and compliance requirements

7. Appendix 2 - Data Processing Agreement: Detailed terms for handling personal data in compliance with UAE data protection laws

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Advertising Campaign
Ad Impressions
Advertisement
Advertising Materials
Advertising Platform
Agency Services
Applicable Laws
Approved Budget
Campaign Brief
Campaign Period
Campaign Specifications
Click-Through Rate (CTR)
Confidential Information
Content Guidelines
Cost Per Click (CPC)
Cost Per Mille (CPM)
Data Protection Laws
Deliverables
Digital Channels
Display Advertising
Effective Date
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators (KPIs)
Media Buy
Media Plan
National Media Council
Performance Metrics
Personal Data
Programmatic Advertising
Publication Schedule
Reporting Period
Services
Social Media Platforms
Target Audience
Term
Territory
Third-Party Platforms
UAE
User Data
Working Day
Ad Exchange
Ad Network
Ad Targeting
Ad Verification
Brand Guidelines
Campaign Analytics
Conversion Rate
Customer Data
Digital Assets
Media Inventory
Placement
Real-Time Bidding (RTB)
Search Engine Marketing (SEM)
Social Media Marketing
Tracking Metrics
User Interface
Video Advertising
Website Traffic
Clauses
Appointment
Services
Campaign Requirements
Service Level Agreement
Performance Metrics
Fees and Payment
Intellectual Property Rights
Data Protection
Confidentiality
Compliance with Laws
Representations and Warranties
Content Standards
Reporting Requirements
Campaign Approval Process
Media Placement
Ad Delivery
Platform Requirements
Technical Specifications
Quality Assurance
Client Obligations
Agency Obligations
Change Control
Limitation of Liability
Indemnification
Term and Termination
Force Majeure
Non-Solicitation
Assignment
Subcontracting
Audit Rights
Insurance
Dispute Resolution
Governing Law
Notices
Entire Agreement
Severability
Third Party Rights
Amendment
Waiver
Counterparts
Brand Safety
Data Ownership
Campaign Metrics
Content Creation
Platform Access
Agency Commission
Media Buy Terms
Privacy Compliance
Digital Security
Content Moderation
Campaign Optimization
Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Real Estate

Hospitality

Automotive

Telecommunications

Entertainment

Education

Consumer Goods

Professional Services

Media and Communications

Travel and Tourism

Relevant Teams

Legal

Marketing

Digital Marketing

Procurement

Compliance

Finance

Brand Management

E-commerce

Business Development

Operations

Creative Services

Media Planning

Customer Analytics

Relevant Roles

Marketing Director

Digital Marketing Manager

Chief Marketing Officer

Advertising Manager

Media Buyer

Digital Campaign Manager

Legal Counsel

Procurement Manager

Business Development Manager

Account Director

Digital Strategy Director

Compliance Officer

Marketing Operations Manager

Brand Manager

E-commerce Manager

Industries
Federal Decree-Law No. 45 of 2021: UAE's Personal Data Protection Law - Governs the collection, processing, and storage of personal data, which is crucial for digital advertising activities
Federal Law No. 38 of 2021: Electronic Transactions and Trust Services Law - Regulates electronic transactions and digital signatures, essential for online advertising contracts
Federal Law No. 15 of 2020: Consumer Protection Law - Ensures fair advertising practices and protects consumer rights in digital transactions
Federal Law No. 5 of 2012: UAE Cyber Crime Law - Addresses online security and cyber crimes, including fraudulent advertising and digital misconduct
Federal Law No. 37 of 1992: Commercial Transactions Law - Provides the basic framework for commercial contracts and transactions
Federal Law No. 7 of 2002: Copyright and Neighboring Rights Law - Protects intellectual property rights in digital content and advertising materials
National Media Council Resolution No. 26 of 2017: Electronic Media Regulation - Specific guidelines for electronic and social media advertising activities
UAE Internet Advertising Guidelines: Guidelines issued by the National Media Council for advertising content and standards in digital media
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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