Contract Law (Chapter 53): Primary legislation governing contractual relationships and agreements in Singapore, providing the fundamental legal framework for the cross-marketing agreement.
Electronic Transactions Act (Chapter 88): Governs electronic transactions and digital contracts, particularly relevant for digital marketing activities and online agreements.
Personal Data Protection Act 2012 (PDPA): Comprehensive data protection law governing the collection, use, disclosure and care of personal data, crucial for marketing activities involving customer data.
Singapore Code of Advertising Practice (SCAP): Guidelines for advertising standards and practices in Singapore, ensuring ethical marketing communications.
Spam Control Act (Chapter 311A): Regulates the sending of unsolicited commercial messages and spam, important for email and digital marketing campaigns.
Broadcasting Act (Chapter 28): Regulates broadcasting services and content, relevant for marketing activities involving broadcast media.
Consumer Protection (Fair Trading) Act: Protects consumers against unfair practices and ensures fair trading standards in marketing activities.
Competition Act (Chapter 50B): Prevents anti-competitive practices and ensures fair market competition in business relationships.
Trade Marks Act (Chapter 332): Protects trademarks and brands, essential for marketing activities involving brand usage and promotion.
Copyright Act (Chapter 63): Protects intellectual property rights in creative works, important for marketing content and materials.
Patents Act (Chapter 221): Protects inventions and innovative aspects that might be involved in marketing campaigns or products.
IMDA Guidelines: Regulatory guidelines from Info-communications Media Development Authority for digital and media communications.
