Brand Promotion Agreement Template for United Arab Emirates

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Key Requirements PROMPT example:

Brand Promotion Agreement

I need a Brand Promotion Agreement for engaging multiple UAE-based social media influencers to promote our luxury skincare line across Instagram and TikTok from March 2025, with strict compliance requirements for health claims and local cultural sensitivities.

Document background
The Brand Promotion Agreement serves as a critical legal framework for businesses seeking to promote their brands in the United Arab Emirates. This document is essential when a brand owner wishes to engage a third party for promotional activities, whether through traditional advertising, digital marketing, influencer collaborations, or event promotions. The agreement must comply with UAE Federal laws governing advertising, consumer protection, and commercial activities, including specific requirements from the National Media Council. It typically includes detailed provisions for brand usage, approval processes, compensation structures, and compliance with local cultural and regulatory requirements. The document is particularly important in the UAE market where brand reputation and regulatory compliance are heavily scrutinized, and where promotional activities must align with local customs and values.
Suggested Sections

1. Parties: Identification of the contracting parties including the brand owner and the promoter

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Scope: Terms of appointment and detailed scope of promotional services

5. Brand Guidelines and Usage: Rules and restrictions regarding the use of the brand assets

6. Approvals Process: Procedure for obtaining approval for promotional materials and campaigns

7. Obligations of the Promoter: Detailed responsibilities and commitments of the promoting party

8. Obligations of the Brand Owner: Responsibilities of the brand owner including provision of materials and guidelines

9. Compensation: Payment terms, fees, and any performance-based incentives

10. Intellectual Property Rights: Protection and ownership of IP rights, including new materials created

11. Compliance with Laws: Compliance with UAE advertising and promotion regulations

12. Term and Termination: Duration of the agreement and termination provisions

13. Confidentiality: Protection of confidential information shared between parties

14. Warranties and Indemnities: Representations, warranties, and indemnification obligations

15. General Provisions: Standard boilerplate clauses including governing law and jurisdiction

Optional Sections

1. Digital Marketing Provisions: Specific terms for digital and social media promotion, required if online promotion is involved

2. Influencer Guidelines: Required when the promotion involves social media influencers or brand ambassadors

3. Territory Restrictions: Needed when the promotion is limited to specific geographic areas or emirates

4. Performance Metrics: Include when the agreement involves specific KPIs or performance targets

5. Multi-brand Provisions: Required when the promotion covers multiple brands or product lines

6. Event-Specific Terms: Needed for promotions tied to specific events or campaigns

7. Regulatory Compliance for Specific Industries: Required for regulated sectors like healthcare, financial services, or food and beverage

Suggested Schedules

1. Schedule 1 - Brand Guidelines: Detailed brand guidelines, logos, and usage specifications

2. Schedule 2 - Approved Promotional Materials: List and examples of pre-approved promotional materials and templates

3. Schedule 3 - Fee Schedule: Detailed breakdown of fees, payment terms, and incentive structures

4. Schedule 4 - Performance Metrics and KPIs: Specific performance targets and measurement criteria

5. Schedule 5 - Approval Process Flowchart: Detailed workflow for obtaining approvals for promotional materials

6. Schedule 6 - Territory Map: Specification of geographic areas covered by the agreement

7. Appendix A - Contact Details: Key contacts and escalation matrix for both parties

8. Appendix B - Compliance Checklist: Checklist of regulatory requirements and compliance measures

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Consumer Goods

Retail

Fashion and Luxury

Technology

Food and Beverage

Entertainment

Healthcare

Automotive

Financial Services

Telecommunications

Real Estate

Hospitality

Sports and Recreation

Education

Professional Services

Relevant Teams

Legal

Marketing

Brand Management

Commercial

Compliance

Business Development

Public Relations

Digital Marketing

Events

Procurement

Creative Services

Corporate Communications

Relevant Roles

Marketing Director

Brand Manager

Commercial Director

Legal Counsel

Compliance Officer

Marketing Manager

Business Development Manager

Chief Marketing Officer

Advertising Manager

Digital Marketing Manager

PR Manager

Brand Ambassador

Social Media Manager

Events Manager

Contract Administrator

Procurement Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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