Federal Trade Commission (FTC) Act: Governs endorsements, testimonials, truth in advertising requirements, and disclosure requirements for sponsored content in promotional activities
Lanham Act: Federal trademark law covering protection of brand elements, false advertising provisions, and unfair competition regulations
Copyright Act: Regulates protection of creative content, licensing of copyrighted materials, and content ownership rights in promotional materials
CAN-SPAM Act: Federal law governing email marketing practices and promotional communications via email
FCC Regulations: Federal Communications Commission rules governing broadcast media promotions and social media advertising guidelines
State Consumer Protection Laws: State-specific regulations governing unfair and deceptive practices in promotional activities, varying by jurisdiction
State Privacy Laws: State-specific requirements for data collection and usage, particularly relevant in states like California with CCPA
State Advertising Regulations: State-specific disclosure requirements and rules governing promotional contests and sweepstakes
Right of Publicity Laws: State-varying laws governing the use of an individual's name, image, or likeness in promotional materials
Social Media Platform Policies: Platform-specific guidelines and requirements that must be considered for compliance in brand promotion activities
Industry-Specific Regulations: Special rules and requirements for promoting specific industries such as alcohol, tobacco, or financial services
