Document background
A Trade Name Licence Agreement is essential when a business wants to permit another entity to use its trade name while maintaining control over its usage and reputation. This agreement, governed by English and Welsh law, typically includes detailed provisions about permitted use, quality standards, territory restrictions, and financial terms. It's particularly relevant for franchise operations, group companies, and brand expansions where maintaining consistent brand standards is crucial. The agreement ensures compliance with UK intellectual property laws while protecting the trade name owner's rights and interests.
