Marketing Service Level Agreement Template for New Zealand

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Key Requirements PROMPT example:

Marketing Service Level Agreement

"I need a Marketing Service Level Agreement for our New Zealand e-commerce company engaging a digital marketing agency from March 2025, with particular focus on social media management, SEO services, and monthly performance metrics."

Document background
The Marketing Service Level Agreement is essential for organizations engaging external marketing services in New Zealand. This document establishes a formal framework for the delivery of marketing services, ensuring alignment with New Zealand's legal requirements, including the Contract and Commercial Law Act 2017, Fair Trading Act 1986, and Privacy Act 2020. It is particularly relevant when organizations need to establish clear, measurable performance standards for marketing services, define specific deliverables, and ensure compliance with local regulations. The agreement typically includes detailed service specifications, performance metrics, reporting requirements, and compliance standards, making it suitable for both long-term marketing partnerships and project-specific engagements. It provides legal protection for both parties while ensuring transparency and accountability in the marketing services relationship.
Suggested Sections

1. Parties: Identifies and provides details of the service provider and client

2. Background: Contextualizes the agreement and outlines the purpose of the marketing services relationship

3. Definitions: Defines key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Service Level Requirements: Specific performance standards and metrics that the service provider must meet

6. Performance Monitoring and Reporting: Details how service performance will be measured and reported

7. Fees and Payment Terms: Outlines service costs, payment schedule, and billing procedures

8. Intellectual Property Rights: Addresses ownership and usage rights of marketing materials and content

9. Confidentiality: Provisions for handling confidential information

10. Data Protection and Privacy: Compliance with privacy laws and data handling procedures

11. Term and Termination: Duration of agreement and conditions for termination

12. Dispute Resolution: Process for handling disagreements and conflicts

13. General Provisions: Standard legal clauses including governing law, notices, and amendments

Optional Sections

1. Client Obligations: Specific responsibilities of the client, used when significant client input or resources are required

2. Third-Party Services: Include when subcontractors or third-party service providers are involved

3. International Services: Required when marketing services extend across multiple jurisdictions

4. Crisis Management: Include for high-profile marketing campaigns or sensitive market sectors

5. Service Credits: Used when implementing a penalty/reward system for service performance

6. Brand Guidelines Compliance: Include when working with established brands with strict guidelines

7. Social Media Management: Specific provisions for social media marketing services

8. Content Approval Process: Include when client requires specific approval workflows for marketing content

Suggested Schedules

1. Schedule 1: Service Specifications: Detailed breakdown of each marketing service and deliverable

2. Schedule 2: Key Performance Indicators: Specific metrics and targets for measuring service performance

3. Schedule 3: Fee Schedule: Detailed pricing structure and payment terms

4. Schedule 4: Service Level Metrics: Specific performance standards and measurement criteria

5. Schedule 5: Approved Personnel: List of key team members and their roles

6. Schedule 6: Reporting Templates: Standard formats for performance and activity reporting

7. Appendix A: Brand Guidelines: Client's branding requirements and standards

8. Appendix B: Communication Protocols: Procedures for routine and emergency communications

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Education

Manufacturing

Professional Services

Hospitality

Consumer Goods

Entertainment

Real Estate

Telecommunications

Relevant Teams

Legal

Marketing

Procurement

Compliance

Operations

Business Development

Brand Management

Digital Marketing

Project Management

Client Services

Risk Management

Relevant Roles

Marketing Director

Chief Marketing Officer

Legal Counsel

Procurement Manager

Brand Manager

Marketing Operations Manager

Contract Manager

Marketing Services Manager

Digital Marketing Manager

Account Director

Compliance Officer

Business Development Manager

Marketing Project Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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