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Advertising Service Agreement

Advertising Service Agreement Template for Singapore

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Key Requirements PROMPT example:

Advertising Service Agreement

"I need an Advertising Service Agreement for my tech startup to engage a digital marketing agency in Singapore for a 12-month social media campaign starting January 2025, with specific KPI requirements and performance-based payment terms."

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Document background
The Advertising Service Agreement is essential for businesses engaging in advertising activities within Singapore's jurisdiction. This contract type establishes clear parameters for advertising services, including campaign management, creative development, media planning, and performance reporting. It ensures compliance with Singapore's advertising regulations while protecting both parties' interests. The agreement is particularly relevant given Singapore's dynamic advertising landscape and strict regulatory environment, incorporating necessary provisions for digital advertising, data protection, and content standards.
Suggested Sections

1. Parties: Identifies the contracting parties and their legal details

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided

5. Payment Terms: Fees, payment schedule, and billing procedures

6. Term and Termination: Duration of agreement and termination conditions

7. Intellectual Property Rights: Ownership and usage rights of advertising materials

Optional Sections

1. Performance Metrics: Defines KPIs and measurement criteria for digital advertising or performance-based campaigns

2. Agency Commission: Details commission structure and calculation method when working with advertising agencies

3. Data Protection: Specifies PDPA compliance requirements when personal data processing is involved

Suggested Schedules

1. Schedule 1: Service Description: Detailed scope of advertising services

2. Schedule 2: Fee Schedule: Detailed breakdown of fees and charges

3. Schedule 3: Campaign Timeline: Project milestones and deadlines

4. Appendix A: Creative Brief: Specific requirements for advertising materials

5. Appendix B: Brand Guidelines: Client's branding requirements and specifications

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Advertising Materials
Advertising Services
Agency Fee
Approval Process
Brand Guidelines
Campaign
Campaign Period
Client Materials
Commencement Date
Confidential Information
Creative Brief
Deliverables
Effective Date
Intellectual Property Rights
Key Performance Indicators (KPIs)
Media Buy
Media Plan
Media Placement
Performance Metrics
Production Schedule
Project Timeline
Publication
Release Date
Revision Cycle
Scope of Services
Service Level Agreement
Specifications
Target Audience
Term
Territory
Third Party Materials
Work Product
Clauses
Scope of Services
Campaign Development
Approval Process
Deliverables
Payment Terms
Media Placement
Performance Metrics
Client Obligations
Agency Obligations
Intellectual Property Rights
Content Rights
Brand Guidelines
Confidentiality
Data Protection
Warranties
Indemnification
Limitation of Liability
Term and Termination
Force Majeure
Non-Solicitation
Subcontracting
Agency Commission
Revision Process
Compliance with Laws
Dispute Resolution
Governing Law
Assignment
Notices
Entire Agreement
Severability
Amendment
Third Party Rights
Industries

Singapore Contract Law: Common law principles governing formation and enforcement of contracts in Singapore

Consumer Protection (Fair Trading) Act: Legislation protecting consumers against unfair practices and establishing consumer rights in Singapore

Personal Data Protection Act 2012: Framework governing collection, use, disclosure, and protection of personal data in Singapore

Electronic Transactions Act: Legislation governing electronic communications and transactions in Singapore

Singapore Code of Advertising Practice: Industry guidelines established by ASAS for advertising standards and best practices

Broadcasting Act: Regulation of broadcast media and advertising content on television and radio

Internet Code of Practice: Guidelines governing online content and digital advertising in Singapore

Health Products Act: Regulations specific to advertising healthcare-related products and services

Medicines Act: Laws governing the advertising of pharmaceutical products and medicines

Banking Act: Regulations concerning advertising of financial services and banking products

Remote Gambling Act: Laws governing advertising related to gambling services and products

Defamation Act: Laws protecting against false statements that harm reputation in advertising

Copyright Act: Protection of intellectual property rights in advertising materials

Trade Marks Act: Protection of trademarks and their use in advertising

Spam Control Act: Regulations governing unsolicited electronic messages and marketing communications

Competition Act: Framework ensuring fair competition practices in advertising and business

Price Control Act: Regulations governing pricing representations in advertising

Consumer Protection (Trade Descriptions and Safety Requirements) Act: Laws ensuring accurate product descriptions and safety information in advertising

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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