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Social Media Agency Agreement
"Need a Social Media Agency Agreement for my Singapore-based tech startup that's hiring an agency to manage our LinkedIn and Instagram accounts, with specific focus on crisis management protocols and performance metrics for lead generation campaigns starting January 2025."
1. Parties: Identifies the contracting parties - the social media agency and the client
2. Background: Contextual information about the agreement and the parties' intention to engage in a social media services relationship
3. Definitions: Key terms used throughout the agreement including 'Services', 'Deliverables', 'Social Media Platforms', etc.
4. Scope of Services: Detailed description of social media services to be provided
5. Term and Termination: Duration of the agreement and termination provisions
6. Fees and Payment Terms: Compensation structure, payment schedule, and related terms
7. Intellectual Property Rights: Ownership and licensing of content, materials, and deliverables
8. Confidentiality: Protection of confidential information and trade secrets
9. Data Protection: Compliance with PDPA and data handling requirements
1. Performance Metrics: Specific KPIs and metrics for measuring success of social media campaigns and engagement
2. Crisis Management: Procedures and protocols for handling social media crises and reputation management
3. Content Approval Process: Detailed workflow for content review, approval, and publication procedures
4. Influencer Management: Terms and conditions relating to influencer engagement and management
5. International Operations: Provisions for cross-border operations and compliance with international regulations
1. Schedule 1 - Service Level Agreement: Detailed service specifications and performance standards
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees and payment structure
3. Schedule 3 - Content Guidelines: Brand guidelines and content requirements
4. Schedule 4 - Platform-Specific Requirements: Specific requirements and guidelines for each social media platform
5. Schedule 5 - Reporting Templates: Standard formats for performance reporting and analytics
6. Schedule 6 - Emergency Contact List: Key contacts for urgent situations and escalation procedures
Authors
Agency
Agency Personnel
Authorized Representatives
Brand Guidelines
Business Day
Client
Client Materials
Confidential Information
Content
Content Calendar
Deliverables
Effective Date
Fees
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators (KPIs)
Personal Data
Platform Guidelines
Renewal Term
Report
Services
Social Media Accounts
Social Media Platforms
Term
Third Party Content
Work Product
Service Level Requirements
Response Time
Campaign
Crisis Management Plan
Editorial Calendar
Performance Metrics
Posting Schedule
Project Brief
Strategy Document
Territory
User Generated Content
Working Hours
Services
Term and Termination
Fees and Payment
Service Levels
Content Creation and Approval
Client Obligations
Agency Obligations
Performance Metrics
Social Media Account Management
Intellectual Property Rights
Data Protection
Confidentiality
Representations and Warranties
Limitation of Liability
Indemnification
Force Majeure
Non-Solicitation
Assignment
Subcontracting
Publicity
Crisis Management
Compliance with Laws
Audit Rights
Reports and Meetings
Insurance
Dispute Resolution
Notices
Entire Agreement
Variation
Severability
Waiver
Third Party Rights
Governing Law
Competition Law Compliance
Brand Guidelines Compliance
Platform Terms Compliance
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