Document background
The Sales And Marketing Agency Agreement is essential for businesses operating in Singapore who wish to engage external sales or marketing representatives. This document is particularly relevant when companies seek to expand their market presence through third-party agents while maintaining control over their brand and sales processes. The agreement, structured under Singapore law, covers crucial aspects such as commission structures, territorial rights, performance metrics, and compliance requirements. It's designed to protect both the principal's business interests and the agent's commercial rights while ensuring alignment with Singapore's regulatory framework, including agency law principles and competition regulations.
