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Digital Marketing Agreement
"I need a Digital Marketing Agreement for my e-commerce startup based in Lagos, Nigeria, engaging a digital marketing agency to handle our social media presence and email marketing campaigns, with special attention to data protection compliance and performance metrics."
1. Parties: Identification of the service provider (digital marketing agency) and the client
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement including technical marketing terms
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Term and Termination: Duration of the agreement and conditions for termination
6. Payment Terms: Fees, payment schedule, and billing procedures
7. Service Provider Obligations: Key responsibilities and commitments of the digital marketing agency
8. Client Obligations: Client's responsibilities including provision of materials and approvals
9. Data Protection and Privacy: Compliance with NDPR and data protection requirements
10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
11. Performance Metrics: KPIs and measurement criteria for marketing campaigns
12. Reporting and Reviews: Frequency and format of performance reports and review meetings
13. Confidentiality: Protection of confidential information shared between parties
14. General Terms: Standard contract clauses including notices, amendments, and governing law
1. Social Media Management: Specific terms for social media account management and content creation
2. Search Engine Optimization: Detailed terms for SEO services if included in scope
3. Content Creation: Terms for creation and approval of marketing content
4. Paid Advertising: Terms for managing paid digital advertising campaigns
5. Email Marketing: Specific terms for email marketing services and compliance
6. Influencer Marketing: Terms for engaging and managing influencer partnerships
7. Crisis Management: Procedures for handling social media or digital marketing crises
8. Third-Party Tools: Terms for use of marketing tools and platforms
1. Schedule 1 - Service Specifications: Detailed breakdown of digital marketing services and deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure and payment terms
3. Schedule 3 - Service Level Agreement: Performance standards and response times
4. Schedule 4 - Approved Marketing Channels: List of authorized platforms and channels for marketing
5. Schedule 5 - Reporting Templates: Format and content of regular performance reports
6. Appendix A - Data Processing Agreement: Detailed terms for handling personal data in compliance with NDPR
7. Appendix B - Brand Guidelines: Client's branding requirements and usage guidelines
Authors
Applicable Laws
Approved Marketing Channels
Brand Guidelines
Business Day
Campaign
Client
Client Materials
Commencement Date
Confidential Information
Content
Data Protection Laws
Deliverables
Digital Marketing Services
Effective Date
Fees
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
NDPR
Personal Data
Platform
Project
Project Brief
Reports
Service Level Agreement
Service Provider
Services
Social Media Accounts
Specification
Target Audience
Term
Territory
Third-Party Materials
User Data
Working Hours
Payment
Term and Termination
Intellectual Property Rights
Confidentiality
Data Protection
Service Levels
Performance Metrics
Warranties
Indemnification
Limitation of Liability
Force Majeure
Non-Solicitation
Assignment
Subcontracting
Notices
Governing Law
Dispute Resolution
Entire Agreement
Severability
Amendment
Third Party Rights
Compliance with Laws
Reporting
Client Obligations
Service Provider Obligations
Content Approval
Marketing Standards
Social Media Management
Brand Protection
Audit Rights
Insurance
Exit Management
Retail
E-commerce
Technology
Financial Services
Healthcare
Education
Hospitality
Professional Services
Consumer Goods
Real Estate
Entertainment
Telecommunications
Manufacturing
Non-profit Organizations
Legal
Marketing
Digital
Procurement
Business Development
Compliance
Commercial
Brand Management
Operations
Finance
Communications
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Business Development Manager
Legal Counsel
Contract Manager
Procurement Manager
Brand Manager
Social Media Manager
Content Marketing Manager
Marketing Coordinator
Agency Account Manager
Chief Digital Officer
Marketing Operations Manager
Compliance Officer
Commercial Director
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