Lead Intake Form Template for England and Wales

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Key Requirements PROMPT example:

Lead Intake Form

"I need a Lead Intake Form for my financial advisory firm that complies with FCA regulations and includes specific sections for investment preferences and risk tolerance, to be implemented by March 2025."

Document background
The Lead Intake Form is a crucial business document used to capture and process information about potential customers while ensuring compliance with UK data protection regulations. This document is essential for businesses operating in England and Wales that need to systematically collect, store, and process lead information. The form typically includes contact details, consent declarations, data protection notices, and specific fields relevant to the business sector. Lead Intake Forms must comply with UK GDPR, the Data Protection Act 2018, and other relevant legislation.
Suggested Sections

1. Contact Information: Collection of basic contact details including name, phone, email, and address

2. Data Protection Notice: Mandatory information about how personal data will be collected, used, stored and processed in compliance with UK GDPR

3. Consent Declarations: Explicit consent checkboxes for data processing and marketing communications as required by PECR and UK GDPR

4. Source Information: Details about how the lead discovered or was referred to the service/product

5. Requirements Section: Specific needs, interests, and requirements of the lead regarding products or services

Optional Sections

1. Budget Information: Financial parameters and budget constraints - include when leads involve significant financial commitment

2. Timeline Preferences: Preferred contact times and urgency of enquiry - include when service delivery timing is relevant

3. Additional Stakeholders: Information about other decision-makers - include for B2B or complex sales processes

4. Industry-Specific Information: Specialized fields relevant to specific industries (e.g., financial services, healthcare) - include based on sector requirements

Suggested Schedules

1. Privacy Policy: Detailed data protection and privacy information explaining compliance with UK GDPR and Data Protection Act 2018

2. Terms and Conditions: Standard terms relating to lead processing, follow-up procedures, and any limitations or conditions

3. Marketing Preferences Form: Detailed opt-in/opt-out preferences for different types of marketing communications as required by PECR

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant Industries
Relevant Teams
Relevant Roles
Industries

UK GDPR and Data Protection Act 2018: Core data protection legislation governing how personal information must be collected, processed, and stored in the UK. Essential for any lead intake form as it will involve collecting personal data.

Privacy and Electronic Communications Regulations 2003 (PECR): Specific regulations covering electronic communications, marketing consent, and cookie usage. Particularly relevant for online lead intake forms and subsequent electronic communications.

Consumer Rights Act 2015: Primary consumer protection legislation that ensures fairness and transparency in business-to-consumer relationships. Relevant if the leads are for consumer products or services.

Consumer Protection from Unfair Trading Regulations 2008: Prohibits unfair commercial practices and sets standards for business-to-consumer trading. Important for ensuring fair and transparent lead collection practices.

Direct Marketing Rules (ICO Guidelines): Information Commissioner's Office guidelines on direct marketing practices, including requirements for consent and opt-out mechanisms.

CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, setting standards for advertising and marketing communications.

Common Law Contract Principles: Fundamental principles of contract formation under English law, relevant if the lead intake form creates any contractual obligations.

Misrepresentation Act 1967: Governs false or misleading statements that induce contract formation. Relevant for ensuring accuracy in lead collection communications.

Financial Services and Markets Act 2000: Key legislation for financial services regulation. Must be considered if the lead intake is related to financial products or services.

Equality Act 2010: Ensures non-discriminatory practices in all business operations, including lead collection processes.

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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