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Social Media Advertising Contract

Social Media Advertising Contract Generator for United States

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Key Requirements PROMPT example:

Social Media Advertising Contract

"I need a Social Media Advertising Contract for engaging an agency to manage our company's TikTok and Instagram presence for our new fashion line launch in March 2025, with specific performance metrics and content approval processes."

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Document background
The Social Media Advertising Contract serves as a crucial document in today's digital marketing landscape, particularly within the United States jurisdiction. It establishes clear guidelines for social media advertising campaigns, ensuring compliance with FTC regulations, platform policies, and state-specific requirements. This contract type is essential when engaging agencies or influencers for social media promotion, covering everything from content creation and posting schedules to performance metrics and payment terms. The agreement helps protect both parties' interests while maintaining transparency in digital advertising practices.
Suggested Sections

1. Parties: Identification of contracting parties, including legal names and addresses

2. Background: Context of the agreement and brief description of the services

3. Definitions: Key terms used throughout the contract

4. Scope of Services: Detailed description of advertising services to be provided

5. Payment Terms: Compensation, payment schedule, and invoicing requirements

6. Term and Termination: Duration of agreement and termination conditions

7. Compliance Requirements: FTC guidelines, platform policies, and regulatory requirements

8. Intellectual Property Rights: Ownership and usage rights of content

Optional Sections

1. Performance Metrics: Specific KPIs, reporting requirements, and performance targets for the social media advertising campaign

2. Exclusivity Clause: Restrictions on working with competitors and terms of exclusive rights

3. International Compliance: Additional requirements for GDPR and international advertising regulations when targeting global audiences

4. Crisis Management: Procedures and protocols for handling social media crises and reputation management

Suggested Schedules

1. Schedule A - Campaign Brief: Detailed campaign specifications, requirements, and deliverables

2. Schedule B - Rate Card: Comprehensive pricing structure for different advertising services and platforms

3. Schedule C - Platform Guidelines: Specific requirements and policies for each social media platform

4. Schedule D - Content Calendar: Planned posting schedule, content themes, and timeline

5. Schedule E - Reporting Templates: Standard format and templates for performance reporting and analytics

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Clauses
Advertising Standards Compliance
Assignment
Audit Rights
Campaign Reporting
Confidentiality
Content Approval Process
Content Ownership
Data Protection
Deliverables
Disclosure Requirements
Dispute Resolution
Force Majeure
Indemnification
Intellectual Property Rights
Key Performance Indicators
Limitation of Liability
Payment Terms
Performance Metrics
Platform Compliance
Regulatory Compliance
Representations and Warranties
Service Level Requirements
Subcontracting
Term and Termination
Third-Party Rights
Variation
Industries

FTC Regulations: Federal Trade Commission regulations including FTC Act (15 U.S.C. ยงยง 41-58), FTC Endorsement Guidelines, Truth in Advertising rules, and Disclosures 101 for Social Media Influencers

Digital Advertising Laws: Key digital advertising legislation including CAN-SPAM Act, Children's Online Privacy Protection Act (COPPA), and California Consumer Privacy Act (CCPA)

Intellectual Property Laws: Laws protecting intellectual property including Copyright Act, Trademark Act (Lanham Act), and Digital Millennium Copyright Act (DMCA)

Privacy Laws: Privacy regulations including state-specific privacy laws, GDPR (if applicable to EU customers), and California Privacy Rights Act (CPRA)

Consumer Protection Laws: State-specific consumer protection statutes and federal consumer protection regulations

Platform-Specific Requirements: Terms of service and advertising policies specific to each social media platform being used

Industry-Specific Regulations: Regulations specific to particular industries such as FDA regulations, financial services regulations, and alcohol/tobacco regulations where applicable

Contract Essential Elements: Key contract components including disclosure requirements, content ownership, performance metrics, payment terms, compliance responsibilities, termination clauses, indemnification, and confidentiality provisions

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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