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Exclusive Advertising Agreement
"I need an Exclusive Advertising Agreement for my digital media company to grant sole advertising rights on our streaming platform to a major advertising agency, starting January 2025, with specific performance metrics and revenue sharing provisions for the North American market."
1. Parties: Identification of contracting parties, including legal names and addresses
2. Background: Context of the agreement and basic premises underlying the contract
3. Definitions: Key terms used throughout the agreement
4. Scope of Exclusivity: Detailed description of exclusive advertising rights granted
5. Term and Termination: Duration of agreement and conditions for termination
6. Payment Terms: Financial arrangements, including fees, payment schedule, and revenue sharing
7. Advertising Standards: Requirements for content, quality, and compliance with regulations
8. Intellectual Property Rights: Ownership and usage rights of advertising materials
9. Representations and Warranties: Legal assurances from both parties
1. Performance Metrics: Specific KPIs and measurement criteria - include when specific performance targets are part of the agreement
2. Territory Restrictions: Geographic limitations of the exclusive rights - include when exclusivity is limited to specific regions
3. Competitive Restrictions: Non-compete and exclusivity provisions - include when additional competitive protections are needed
4. Data Protection: Handling of personal and customer data - include when advertising involves data collection or processing
5. Force Majeure: Provisions for unforeseen circumstances - include when long-term commitments are involved
1. Schedule A - Advertising Spaces: Detailed list of advertising locations, platforms, or media
2. Schedule B - Rate Card: Pricing structure and payment details
3. Schedule C - Creative Guidelines: Technical specifications and content requirements
4. Schedule D - Performance Metrics: Detailed KPIs and measurement methodologies
5. Schedule E - Approved Advertisers: List of pre-approved advertisers or categories
6. Schedule F - Restricted Categories: List of prohibited advertising content or categories
Authors
Advertising Space
Advertising Standards
Affiliate
Agreement
Applicable Laws
Approved Content
Business Day
Commencement Date
Confidential Information
Content Guidelines
Effective Date
Exclusivity Period
Fees
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators
Licensed Marks
Media Platform
Minimum Revenue Guarantee
Party/Parties
Performance Metrics
Prohibited Content
Rate Card
Renewal Term
Revenue Share
Services
Specifications
Territory
Term
Third Party
Trade Marks
Working Hours
Scope of Services
Payment Terms
Advertising Standards
Content Approval
Performance Requirements
Term and Duration
Termination
Intellectual Property Rights
Trademarks and Branding
Confidentiality
Data Protection
Revenue Sharing
Territory Restrictions
Non-Competition
Representations and Warranties
Indemnification
Force Majeure
Assignment
Compliance with Laws
Dispute Resolution
Amendment and Modification
Notices
Entire Agreement
Governing Law
Severability
Waiver
Counterparts
Relationship of Parties
Audit Rights
Insurance
Performance Reporting
Quality Control
Subcontracting
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