Federal Trade Commission Act: Primary federal law governing advertising practices and consumer protection, prohibiting unfair or deceptive acts or practices in commerce
Lanham Act: Federal trademark law that also governs false advertising and unfair competition in commercial advertising
CAN-SPAM Act: Regulates commercial email practices and digital advertising requirements, including opt-out provisions and sender identification
Children's Online Privacy Protection Act (COPPA): Regulates the collection and use of personal information from children under 13 in online advertising
Americans with Disabilities Act (ADA): Requires advertising content to be accessible to individuals with disabilities
FTC Guidelines on Endorsements and Testimonials: Specific rules governing the use of endorsements and testimonials in advertising, requiring disclosure of material connections
FTC Guidelines on Native Advertising: Requirements for clearly distinguishing advertising content from editorial content in native advertising formats
FCC Regulations: Rules governing broadcast advertising, including requirements for disclosures and restrictions on certain types of content
FDA Advertising Rules: Specific requirements for advertising pharmaceutical products, medical devices, and food products
SEC/FINRA Regulations: Rules governing advertising of financial products and services, including specific disclosure requirements
California Consumer Privacy Act (CCPA): State law affecting digital advertising practices and consumer data privacy in California
Digital Millennium Copyright Act (DMCA): Federal law protecting digital content copyright, affecting use of copyrighted materials in advertising
Statute of Frauds: State laws requiring certain contracts to be in writing to be enforceable
Copyright Act: Federal law protecting original works of authorship, including advertising content and creative materials
Right of Publicity Laws: State laws governing the commercial use of an individual's name, image, or likeness in advertising
Fair Credit Reporting Act: Federal law regulating the collection and use of consumer credit information in advertising
Equal Credit Opportunity Act: Prohibits discrimination in credit advertising based on protected characteristics
