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Joint Promotion Agreement
"I need a Joint Promotion Agreement for a 3-month collaboration starting March 2025 between my e-commerce platform and a major credit card company, focusing on cashback rewards and exclusive discounts for cardholders during our annual online shopping festival."
1. Parties: Identification of the parties entering into the agreement
2. Background: Context of the agreement and brief description of the parties' businesses
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Promotion: Detailed description of the joint promotional campaign or activity
5. Term and Duration: Period of the promotion and agreement validity
6. Roles and Responsibilities: Specific duties and obligations of each party
7. Financial Terms: Cost sharing, payment terms, and financial responsibilities
8. Intellectual Property Rights: Usage rights and protection of each party's brands, logos, and materials
9. Approval Process: Procedures for approving promotional materials and campaign elements
10. Confidentiality: Protection of confidential information shared during the promotion
11. Termination: Conditions and process for ending the agreement
12. General Provisions: Standard legal clauses including governing law, notices, and entire agreement
1. Data Protection: Required when the promotion involves collecting or sharing customer data
2. Third Party Rights: Needed when external vendors or partners are involved in the promotion
3. International Compliance: Required for promotions running across multiple jurisdictions
4. Social Media Terms: Specific provisions for promotions conducted through social media platforms
5. Consumer Protection Provisions: Additional consumer safeguards for high-value or regulated promotions
6. Insurance: Insurance requirements when the promotion involves physical events or significant risks
7. Force Majeure: Provisions for unforeseen circumstances affecting the promotion
8. Anti-Bribery and Corruption: Required for high-value promotions or when dealing with public sector
1. Schedule 1 - Promotion Details: Detailed specifications of the promotional campaign including timing, mechanics, and deliverables
2. Schedule 2 - Brand Guidelines: Specific requirements for using each party's brands and marketing materials
3. Schedule 3 - Budget and Cost Allocation: Detailed breakdown of promotional costs and sharing arrangements
4. Schedule 4 - Marketing Materials: List and samples of approved marketing materials and templates
5. Schedule 5 - Timeline and Milestones: Detailed project timeline including key dates and deliverables
6. Schedule 6 - Territory and Channels: Specific locations and marketing channels covered by the promotion
7. Appendix A - Approval Matrix: Decision-making hierarchy and approval requirements for various aspects of the promotion
Authors
Approval Process
Brand Guidelines
Business Day
Campaign Period
Commencement Date
Confidential Information
Contribution
Effective Date
Intellectual Property Rights
Joint Promotion
Marketing Materials
Participating Outlets
Promotion Territory
Promotional Costs
Revenue Share
Social Media Platforms
Target Audience
Term
Trade Marks
Working Hours
Interpretation
Term and Duration
Scope of Promotion
Responsibilities
Financial Terms
Payment
Intellectual Property Rights
Approvals
Marketing Materials
Brand Usage
Confidentiality
Data Protection
Warranties
Representations
Indemnification
Limitation of Liability
Force Majeure
Termination
Anti-Competition
Compliance
Consumer Protection
Notices
Assignment
Severability
Entire Agreement
Governing Law
Dispute Resolution
Third Party Rights
Amendments
Costs
Retail
Consumer Goods
E-commerce
Entertainment
Food & Beverage
Financial Services
Telecommunications
Travel & Hospitality
Media & Advertising
Technology
Automotive
Healthcare
Legal
Marketing
Commercial
Brand Management
Business Development
Sales
Corporate Communications
Digital Marketing
Trade Marketing
Partnerships
Compliance
Finance
Marketing Director
Commercial Director
Brand Manager
Partnerships Manager
Legal Counsel
Business Development Manager
Marketing Manager
Chief Marketing Officer
Promotions Manager
Brand Director
Commercial Manager
Head of Partnerships
Sales Director
Category Manager
Trade Marketing Manager
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