Joint Promotion Agreement Template for Malaysia

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Key Requirements PROMPT example:

Joint Promotion Agreement

"I need a Joint Promotion Agreement for a 3-month collaboration starting March 2025 between my e-commerce platform and a major credit card company, focusing on cashback rewards and exclusive discounts for cardholders during our annual online shopping festival."

Document background
A Joint Promotion Agreement is essential when two or more businesses wish to collaborate on marketing initiatives in Malaysia. This document is particularly relevant in today's interconnected business environment where cross-brand promotions and collaborative marketing efforts are increasingly common. The agreement covers crucial aspects such as campaign scope, resource allocation, brand usage rights, and cost-sharing arrangements, while ensuring compliance with Malaysian legal requirements including consumer protection, advertising standards, and data privacy laws. It's commonly used for seasonal promotions, product launches, loyalty programs, and special events where multiple parties combine their resources and market presence to achieve mutual marketing objectives. The document must align with Malaysian regulatory frameworks, including the Consumer Protection Act 1999, Trade Descriptions Act 2011, and relevant advertising guidelines.
Suggested Sections

1. Parties: Identification of the parties entering into the agreement

2. Background: Context of the agreement and brief description of the parties' businesses

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Promotion: Detailed description of the joint promotional campaign or activity

5. Term and Duration: Period of the promotion and agreement validity

6. Roles and Responsibilities: Specific duties and obligations of each party

7. Financial Terms: Cost sharing, payment terms, and financial responsibilities

8. Intellectual Property Rights: Usage rights and protection of each party's brands, logos, and materials

9. Approval Process: Procedures for approving promotional materials and campaign elements

10. Confidentiality: Protection of confidential information shared during the promotion

11. Termination: Conditions and process for ending the agreement

12. General Provisions: Standard legal clauses including governing law, notices, and entire agreement

Optional Sections

1. Data Protection: Required when the promotion involves collecting or sharing customer data

2. Third Party Rights: Needed when external vendors or partners are involved in the promotion

3. International Compliance: Required for promotions running across multiple jurisdictions

4. Social Media Terms: Specific provisions for promotions conducted through social media platforms

5. Consumer Protection Provisions: Additional consumer safeguards for high-value or regulated promotions

6. Insurance: Insurance requirements when the promotion involves physical events or significant risks

7. Force Majeure: Provisions for unforeseen circumstances affecting the promotion

8. Anti-Bribery and Corruption: Required for high-value promotions or when dealing with public sector

Suggested Schedules

1. Schedule 1 - Promotion Details: Detailed specifications of the promotional campaign including timing, mechanics, and deliverables

2. Schedule 2 - Brand Guidelines: Specific requirements for using each party's brands and marketing materials

3. Schedule 3 - Budget and Cost Allocation: Detailed breakdown of promotional costs and sharing arrangements

4. Schedule 4 - Marketing Materials: List and samples of approved marketing materials and templates

5. Schedule 5 - Timeline and Milestones: Detailed project timeline including key dates and deliverables

6. Schedule 6 - Territory and Channels: Specific locations and marketing channels covered by the promotion

7. Appendix A - Approval Matrix: Decision-making hierarchy and approval requirements for various aspects of the promotion

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant Industries

Retail

Consumer Goods

E-commerce

Entertainment

Food & Beverage

Financial Services

Telecommunications

Travel & Hospitality

Media & Advertising

Technology

Automotive

Healthcare

Relevant Teams

Legal

Marketing

Commercial

Brand Management

Business Development

Sales

Corporate Communications

Digital Marketing

Trade Marketing

Partnerships

Compliance

Finance

Relevant Roles

Marketing Director

Commercial Director

Brand Manager

Partnerships Manager

Legal Counsel

Business Development Manager

Marketing Manager

Chief Marketing Officer

Promotions Manager

Brand Director

Commercial Manager

Head of Partnerships

Sales Director

Category Manager

Trade Marketing Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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