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Advertising Sales Contract

Advertising Sales Contract Template for Singapore

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Key Requirements PROMPT example:

Advertising Sales Contract

"I need an Advertising Sales Contract for a 12-month digital advertising campaign starting January 2025, where we'll be selling advertising space on our Singapore-based news website to multiple Fortune 500 companies, with specific performance metrics and reporting requirements."

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Document background
The Advertising Sales Contract is essential for businesses engaging in advertising activities within Singapore's jurisdiction. This contract type establishes the commercial and legal framework for advertising transactions, covering crucial aspects such as media placement, pricing, creative requirements, and compliance with Singapore's advertising standards. It's particularly important given Singapore's strict advertising regulations and the need to comply with the SCAP, PDPA, and other relevant legislation. The contract protects both advertisers and publishers while ensuring transparent and compliant advertising practices.
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context and purpose of the advertising agreement

3. Definitions: Key terms used throughout the contract

4. Scope of Services: Detailed description of advertising services to be provided

5. Payment Terms: Pricing, payment schedule, and invoicing details

6. Term and Termination: Duration of agreement and termination conditions

7. Representations and Warranties: Statements of fact and promises made by both parties

8. Intellectual Property Rights: Ownership and usage rights of advertising materials

9. Confidentiality: Protection of confidential information shared during the engagement

10. Governing Law and Jurisdiction: Singapore law as governing law and jurisdiction for disputes

Optional Sections

1. Performance Metrics: Specific KPIs and metrics for tracking campaign performance, used for digital advertising or performance-based campaigns

2. Territory Restrictions: Geographic limitations on advertising distribution, included when campaigns have specific geographic targets

3. Agency Commission: Commission structure and terms when working with advertising agencies

4. Data Protection: Specific provisions relating to personal data handling under PDPA, included when personal data processing is involved

5. Force Majeure: Provisions for unforeseen circumstances preventing contract performance

Suggested Schedules

1. Schedule 1: Advertising Specifications: Technical requirements and specifications for advertisements

2. Schedule 2: Rate Card: Detailed pricing structure and rates for different advertising services

3. Schedule 3: Campaign Timeline: Delivery schedule and key milestones for the advertising campaign

4. Appendix A: Creative Guidelines: Brand guidelines and creative requirements for advertising materials

5. Appendix B: Compliance Requirements: Specific advertising compliance requirements under Singapore law and industry standards

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Clauses
Advertising Specifications
Agency Obligations
Approval Process
Assignment
Cancellation Rights
Confidentiality
Delivery Requirements
Dispute Resolution
Force Majeure
Governing Law
Indemnification
Intellectual Property Rights
Liability Limitations
Media Placement
Payment Terms
Performance Metrics
Pricing and Rates
Regulatory Compliance
Representations and Warranties
Service Level Requirements
Term and Termination
Territory Restrictions
Third-Party Rights
Variation and Amendment
Warranties and Disclaimers
Industries

Singapore Contract Law: Common law principles governing formation and enforcement of contracts in Singapore

Electronic Transactions Act: Legislation governing electronic contracts and digital signatures in Singapore

Unfair Contract Terms Act: Law regulating unfair terms in contracts to protect contracting parties

Singapore Code of Advertising Practice (SCAP): Industry guidelines for advertising standards and practices in Singapore

Broadcasting Act: Legislation governing broadcasting services and content regulations

IMDA Guidelines: Regulatory guidelines from Info-communications Media Development Authority for media and telecommunications

Consumer Protection (Fair Trading) Act: Law protecting consumers against unfair practices in trade

Consumer Protection (Trade Descriptions and Safety Requirements) Act: Legislation ensuring accurate trade descriptions and product safety

Undesirable Publications Act: Law controlling objectionable content in publications

Defamation Act: Legislation governing defamatory statements and content

Broadcasting (Class Licence) Notification: Regulations for broadcasting services and content providers

Personal Data Protection Act (PDPA): Framework for data protection and privacy in Singapore

Spam Control Act: Law regulating unsolicited commercial electronic messages

Competition Act: Legislation promoting fair competition and preventing anti-competitive practices

Copyright Act: Law protecting intellectual property rights in creative works

Trade Marks Act: Legislation governing registration and protection of trademarks

Patents Act: Law protecting inventions and innovative processes

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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