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Advertising Sales Contract

Advertising Sales Contract Template for United Arab Emirates

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Key Requirements PROMPT example:

Advertising Sales Contract

I need an Advertising Sales Contract for my Dubai-based digital marketing agency to provide social media advertising services to a retail client, including content creation and campaign management, with a minimum commitment of 12 months starting January 2025.

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Document background
The Advertising Sales Contract serves as a fundamental legal instrument for businesses engaging in advertising activities within the United Arab Emirates. This document is essential when companies seek to formalize their advertising arrangements, whether for traditional media, digital platforms, or integrated marketing campaigns. It encompasses crucial elements required under UAE law, including compliance with National Media Council regulations, consumer protection requirements, and electronic commerce provisions. The contract typically details service specifications, approval processes, payment structures, and performance metrics while ensuring adherence to local content standards and advertising restrictions. It's particularly relevant for businesses expanding their market presence in the UAE and agencies providing advertising services to local or international clients.
Suggested Sections

1. Parties: Identification of the advertising service provider and the client, including full legal names, addresses, and registration details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including advertising-specific terminology

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertisements, platforms, and channels

5. Approval Process: Procedures for submission, review, and approval of advertising content

6. Campaign Specifications: Details of advertising campaigns, including timing, placement, and target audience

7. Compliance Requirements: Obligations to comply with UAE advertising regulations and content standards

8. Payment Terms: Fee structure, payment schedule, and invoicing procedures

9. Performance Metrics: Key performance indicators and reporting requirements

10. Intellectual Property Rights: Ownership and usage rights of advertising materials and content

11. Representations and Warranties: Parties' assurances regarding authority, content ownership, and compliance

12. Confidentiality: Protection of confidential information and trade secrets

13. Term and Termination: Duration of the agreement and termination provisions

14. Dispute Resolution: Process for resolving disputes under UAE law

Optional Sections

1. Digital Advertising Provisions: Additional terms specific to digital advertising campaigns and online platforms

2. Agency Appointment: Required when the agreement includes exclusive agency rights or territory restrictions

3. Media Buying Terms: Specific provisions for media purchasing and placement services

4. Content Creation Services: Terms governing the creation of advertising content, if included in the scope

5. Social Media Management: Provisions for social media advertising and management services

6. Success Metrics and Bonuses: Performance-based compensation structures and bonus arrangements

7. Third-Party Platforms: Terms governing the use of third-party advertising platforms or networks

8. Data Protection and Privacy: Additional provisions for handling customer data in advertising campaigns

Suggested Schedules

1. Schedule 1 - Service Level Agreement: Detailed performance standards and service levels

2. Schedule 2 - Fee Schedule: Comprehensive breakdown of fees, rates, and payment terms

3. Schedule 3 - Campaign Specifications: Detailed specifications for each advertising campaign

4. Schedule 4 - Approved Media Channels: List of approved advertising platforms and channels

5. Schedule 5 - Content Guidelines: Specific guidelines for advertising content and brand standards

6. Schedule 6 - Reporting Templates: Standard formats for performance and campaign reporting

7. Appendix A - Creative Brief Template: Standard template for submitting creative briefs

8. Appendix B - Approval Forms: Standard forms for content approval processes

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Advertising Materials
Advertising Services
Advertising Specifications
Agency Fee
Applicable Laws
Approval Process
Approved Content
Campaign
Campaign Period
Client
Client Materials
Commencement Date
Confidential Information
Content Guidelines
Deliverables
Digital Advertising
Effective Date
Force Majeure
Intellectual Property Rights
Key Performance Indicators
Media Channels
Media Plan
Media Rates
National Media Council
Payment Terms
Performance Metrics
Platform
Production Costs
Professional Fees
Project Brief
Publication Date
Regulatory Requirements
Reporting Period
Service Level Agreement
Services
Specifications
Target Audience
Term
Territory
Third Party Materials
Trademarks
UAE
Working Day
Clauses
Scope of Services
Service Delivery
Campaign Requirements
Approval Process
Content Standards
Media Placement
Performance Metrics
Payment Terms
Fee Structure
Intellectual Property
Confidentiality
Data Protection
Regulatory Compliance
Representations and Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Duration
Termination
Notice Requirements
Assignment
Subcontracting
Dispute Resolution
Governing Law
Entire Agreement
Amendment
Severability
Non-Solicitation
Exclusivity
Client Obligations
Agency Obligations
Content Approval
Media Planning
Performance Reporting
Brand Guidelines
Quality Standards
Cancellation Rights
Budget Management
Third Party Rights
Waiver
Relationship of Parties
Relevant Industries

Retail

E-commerce

Financial Services

Real Estate

Hospitality

Consumer Goods

Automotive

Technology

Entertainment

Healthcare

Education

Tourism

Telecommunications

Professional Services

Media and Entertainment

Relevant Teams

Legal

Marketing

Sales

Business Development

Procurement

Finance

Creative

Digital Marketing

Brand Management

Commercial Operations

Account Management

Media Planning

Compliance

Operations

Relevant Roles

Chief Marketing Officer

Marketing Director

Advertising Manager

Media Buying Manager

Brand Manager

Digital Marketing Manager

Sales Director

Business Development Manager

Legal Counsel

Contracts Manager

Account Executive

Creative Director

Campaign Manager

Procurement Manager

Commercial Director

Industries
UAE Federal Law No. 18 of 1981 (Commercial Agency Law): Regulates commercial agency relationships and agreements in the UAE, which may be relevant if the advertising contract involves agency relationships
UAE Federal Law No. 5 of 1985 (Civil Transactions Law): Provides the fundamental principles for contracts, including formation, validity, and enforcement
National Media Council Resolution No. 26 of 2017: Sets standards for advertising content and media activities in the UAE, including rules for electronic advertising
UAE Federal Law No. 15 of 2020 (Consumer Protection Law): Ensures advertising claims are truthful and protects consumer rights against misleading advertisements
UAE Federal Law No. 1 of 2006 (E-Commerce Law): Governs electronic transactions and digital advertising activities
UAE Federal Law No. 4 of 2012 (Competition Law): Regulates competitive practices and prevents monopolistic behavior in advertising
UAE Federal Law No. 7 of 2002 (Copyright Law): Protects intellectual property rights in advertising materials and creative content
UAE Federal Law No. 37 of 1992 (Trademark Law): Protects trademarks and brand elements used in advertising
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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