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Marketing Sponsorship Agreement
"I need a Marketing Sponsorship Agreement for my tech company to sponsor a major esports tournament in Singapore, with exclusive category rights and detailed digital marketing provisions, to commence in March 2025."
1. Parties: Identifies the sponsor and sponsee with full legal details
2. Background: Context of the sponsorship arrangement and relationship between parties
3. Definitions: Key terms used throughout the agreement
4. Sponsorship Rights: Details of what the sponsor receives in exchange for their support
5. Payment Terms: Amount, timing, and method of sponsorship payments
6. Term and Termination: Duration of agreement and circumstances for ending it
7. Intellectual Property Rights: Usage rights for logos, trademarks, and other IP
8. Confidentiality: Provisions for handling confidential information between parties
9. Representations and Warranties: Standard assurances from both parties
10. General Provisions: Standard boilerplate clauses including notices, governing law, etc.
1. Exclusivity Provisions: Used when sponsor requires category exclusivity or territorial restrictions
2. Digital Rights: Specific provisions for online and social media presence when digital marketing is involved
3. Force Majeure: Provisions for unforeseen circumstances in long-term or high-value agreements
4. Compliance with Laws: Specific section on regulatory compliance when dealing with regulated industries
5. Data Protection: Specific provisions for handling personal data when marketing activities involve data collection
1. Schedule 1: Sponsorship Benefits: Detailed list of all sponsorship entitlements and deliverables
2. Schedule 2: Brand Guidelines: Sponsor's logo usage and brand requirements
3. Schedule 3: Payment Schedule: Detailed breakdown of payment amounts and dates
4. Schedule 4: Performance Metrics: KPIs and measurement criteria for sponsorship success
5. Schedule 5: Approval Process: Procedures and timelines for content and marketing materials approval
Authors
Business Day
Commencement Date
Confidential Information
Effective Date
Force Majeure Event
Intellectual Property Rights
Marketing Materials
Marks
Sponsorship Benefits
Sponsorship Fee
Sponsorship Period
Sponsorship Rights
Sponsor's Brands
Sponsor's Logo
Sponsorship Territory
Term
Termination Date
Third Party Rights
Venue
Marketing Channels
Digital Assets
Promotional Activities
Exclusivity Period
Performance Metrics
Brand Guidelines
Approval Process
Content Rights
Activation Rights
Category Rights
Grant of Rights
Sponsorship Fees
Payment Terms
Intellectual Property Rights
Brand Usage
Approval Rights
Exclusivity
Term and Duration
Termination
Confidentiality
Representations and Warranties
Performance Obligations
Marketing Rights
Promotional Activities
Digital Rights
Compliance with Laws
Force Majeure
Assignment
Liability and Indemnification
Insurance
Dispute Resolution
Governing Law
Notices
Entire Agreement
Amendments
Severability
Third Party Rights
Data Protection
Anti-Corruption
Competition Law Compliance
Reporting and Evaluation
Moral Rights
Quality Control
Activation Requirements
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