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Marketing Rights Agreement

Marketing Rights Agreement Template for Singapore

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Key Requirements PROMPT example:

Marketing Rights Agreement

"Need a Marketing Rights Agreement for our Singapore-based sports apparel brand to grant exclusive marketing rights to a distributor in Malaysia and Indonesia, including digital and retail channels, starting March 2025 with performance-based royalties."

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Document background
The Marketing Rights Agreement is essential for businesses seeking to establish formal marketing arrangements in Singapore and surrounding regions. This document is commonly used when companies want to grant specific marketing rights to partners while maintaining control over their brand and intellectual property. The agreement, governed by Singapore law, provides a comprehensive framework for managing marketing relationships, defining territorial rights, establishing payment structures, and ensuring compliance with local regulations. It's particularly relevant in today's digital age where marketing rights often span multiple channels and territories.
Suggested Sections

1. Parties: Identification and details of contracting parties

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Grant of Rights: Scope of marketing rights being granted

5. Territory and Term: Geographical scope and duration of the agreement

6. Payment Terms: Financial arrangements and payment schedules

7. Obligations of Parties: Responsibilities of each party

8. Intellectual Property: IP ownership and usage rights

9. Termination: Conditions for ending the agreement

Optional Sections

1. Exclusivity: Terms of exclusive rights, applicable when granting exclusive marketing rights

2. Performance Requirements: Minimum performance standards and KPIs, used when specific targets are required

3. Digital Rights: Specific provisions for online marketing, included when digital marketing is a key component

4. Compliance Requirements: Industry-specific compliance obligations, used for regulated industries

Suggested Schedules

1. Schedule 1: Licensed Materials: List of marketing materials and assets covered

2. Schedule 2: Brand Guidelines: Specifications for brand usage and marketing standards

3. Schedule 3: Territory Details: Detailed description of geographical coverage

4. Schedule 4: Fee Schedule: Detailed breakdown of fees and payment terms

5. Schedule 5: Approved Marketing Channels: List of permitted marketing platforms and methods

6. Schedule 6: Performance Metrics: Detailed KPIs and measurement criteria

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Clauses
Definitions and Interpretation
Grant of Rights
Term and Territory
Payment and Revenue
Exclusivity
Brand Usage
Marketing Obligations
Approvals and Quality Control
Performance Requirements
Intellectual Property Rights
Confidentiality
Data Protection
Warranties and Representations
Indemnification
Limitation of Liability
Force Majeure
Termination
Post-Termination Obligations
Assignment and Sub-contracting
Compliance with Laws
Anti-Bribery and Corruption
Notices
Dispute Resolution
Governing Law and Jurisdiction
Entire Agreement
Severability
Variation
Waiver
Third Party Rights
Costs
Counterparts
Industries

Contract Law: Common Law principles governing contract formation, enforcement, and remedies in Singapore

Civil Law Act: Primary legislation governing civil matters including contracts and commercial transactions in Singapore

Electronic Transactions Act: Regulates electronic communications and digital contracts, providing legal recognition for electronic signatures and records

Copyright Act 2021: Protects original works and regulates the use of copyrighted materials in marketing and promotional activities

Trade Marks Act: Governs the protection and use of trademarks in marketing and branding activities

Patents Act: Protects inventions and innovations that might be featured in marketing materials

Registered Designs Act: Protects visual design elements that might be used in marketing materials

Singapore Code of Advertising Practice: Guidelines for ethical advertising and marketing practices in Singapore

Consumer Protection (Fair Trading) Act: Ensures fair trading practices and protects consumer interests in marketing activities

Broadcasting Act: Regulates broadcasting services and content distribution in Singapore

Spam Control Act: Regulates unsolicited commercial electronic messages and marketing communications

Personal Data Protection Act 2012: Governs the collection, use, and disclosure of personal data in marketing activities

Competition Act: Regulates anti-competitive practices and ensures fair market competition

Computer Misuse Act: Protects against unauthorized access and use of computer systems in digital marketing

Industry-Specific Guidelines: Sector-specific regulations and guidelines for marketing in regulated industries such as healthcare and financial services

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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