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Co Marketing Agreement

Co Marketing Agreement Template for Singapore

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Key Requirements PROMPT example:

Co Marketing Agreement

"Need a Co-Marketing Agreement for a joint digital advertising campaign between our fintech company and a local bank in Singapore, starting March 2025, with specific provisions for social media content approval and data protection compliance."

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Document background
The Co-Marketing Agreement is essential when businesses in Singapore wish to collaborate on joint marketing initiatives. This document outlines the framework for sharing marketing resources, responsibilities, and benefits while protecting each party's intellectual property and ensuring regulatory compliance. It is particularly relevant in today's interconnected business environment where collaborative marketing efforts can significantly enhance market reach and brand value. The agreement addresses key aspects such as content approval processes, budget allocation, performance metrics, and dispute resolution mechanisms under Singapore law.
Suggested Sections

1. Parties: Identification and details of all parties entering the co-marketing agreement

2. Background: Context of the agreement and business relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Scope of Co-Marketing: Detailed description of marketing activities, territories, and channels covered

5. Term and Termination: Duration of agreement and termination provisions

6. Intellectual Property Rights: Usage rights, ownership, and protection of IP

7. Obligations of Parties: Specific responsibilities of each party

8. Approval Process: Procedures for marketing content approval

9. Confidentiality: Protection of confidential information

10. Governing Law: Specification of Singapore law as governing law

Optional Sections

1. Budget and Cost Sharing: Financial arrangements for marketing activities - used when parties share marketing costs

2. Performance Metrics: KPIs and measurement criteria - used when specific performance targets are agreed

3. Data Protection: PDPA compliance provisions - used when personal data processing is involved

4. International Marketing: Provisions for cross-border marketing - used when marketing extends beyond Singapore

5. Force Majeure: Provisions for unforeseen circumstances - used when long-term commitments are involved

Suggested Schedules

1. Marketing Plan: Detailed marketing strategy and timeline

2. Brand Guidelines: Usage rules for logos, trademarks, and brand assets

3. Approval Matrix: Decision-making hierarchy and approval workflows

4. Cost Allocation: Detailed breakdown of shared costs and payment terms

5. Territory Schedule: List of geographic areas covered by the agreement

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Agreement
Approval Process
Brand Guidelines
Business Day
Campaign
Confidential Information
Co-Marketing Activities
Commencement Date
Content
Deliverables
Digital Assets
Effective Date
Force Majeure Event
Intellectual Property Rights
Joint Marketing Materials
Key Performance Indicators
Marketing Budget
Marketing Materials
Marketing Plan
Marketing Territory
Parties
Performance Metrics
Personal Data
Pre-Existing IP
Project Manager
Quarter
Representatives
Review Period
SGD
Singapore Dollars
Social Media Platforms
Target Audience
Term
Third Party Materials
Trademarks
Working Hours
Clauses
Definitions and Interpretation
Scope of Co-Marketing
Term and Duration
Marketing Obligations
Intellectual Property Rights
Brand Usage
Content Creation and Approval
Marketing Budget
Cost Sharing
Performance Metrics
Reporting Requirements
Confidentiality
Data Protection
Representations and Warranties
Non-Competition
Non-Solicitation
Indemnification
Limitation of Liability
Force Majeure
Termination
Post-Termination Obligations
Assignment
Notices
Entire Agreement
Severability
Waiver
Amendment
Third Party Rights
Dispute Resolution
Governing Law
Counterparts
Industries

Contract Law: Chapter 53A of Singapore Statutes - fundamental legislation governing contract formation, enforcement, and remedies

Competition Act: Chapter 50B - ensures co-marketing agreement complies with anti-competition regulations and fair market practices

Trade Marks Act: Chapter 332 - protects trademarks and regulates their use in marketing materials and brand collaborations

Copyright Act: Chapter 63 - governs the protection and use of copyrighted materials in marketing campaigns

Patents Act: Chapter 221 - protects patented innovations that might be featured in marketing materials

Registered Designs Act: Chapter 266 - protects industrial designs that might be used in marketing collateral

Consumer Protection (Fair Trading) Act: Ensures marketing practices are fair and don't mislead consumers

Singapore Code of Advertising Practice: Industry guidelines for ensuring ethical advertising and marketing practices

Spam Control Act: Regulates electronic marketing communications and prevents unsolicited messages

Personal Data Protection Act: Governs collection, use, and disclosure of personal data in marketing activities

Electronic Transactions Act: Regulates electronic communications and digital marketing activities

Broadcasting Act: Governs broadcast media marketing and advertising content

Internet Code of Practice: Guidelines for online marketing and digital content standards

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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