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Joint Marketing Agreement
"Need a Joint Marketing Agreement for a 12-month collaboration between our fintech company and a major retail bank in Singapore, focusing on co-branded credit card promotions starting March 2025, with specific provisions for social media marketing and data sharing."
1. Parties: Identification and details of the parties entering into the agreement
2. Background/Recitals: Context and purpose of the marketing collaboration
3. Definitions and Interpretation: Key terms used throughout the agreement
4. Scope of Collaboration: Detailed description of joint marketing activities and responsibilities
5. Term and Termination: Duration of agreement and termination provisions
6. Financial Arrangements: Cost sharing, revenue sharing, and payment terms
7. Intellectual Property Rights: Ownership and usage rights of marketing materials and brands
8. Confidentiality: Protection of confidential information shared during collaboration
9. Data Protection: PDPA compliance and data handling requirements
10. General Provisions: Standard boilerplate clauses including governing law
1. Exclusivity: Restrictions on partnering with competitors - use when parties want exclusive marketing arrangements
2. Territory Rights: Geographical scope of marketing activities - use for international or region-specific campaigns
3. Regulatory Compliance: Industry-specific compliance requirements - use for regulated industries like finance or healthcare
4. Performance Metrics: KPIs and measurement criteria - use when specific performance targets are required
5. Force Majeure: Provisions for unforeseen circumstances - use when long-term commitments are involved
1. Marketing Plan: Detailed campaign strategies and timelines
2. Brand Guidelines: Specifications for brand usage and marketing materials
3. Budget Allocation: Detailed breakdown of marketing expenses and cost sharing
4. Approved Marketing Materials: Pre-approved content and templates
5. Contact Details: Key personnel and escalation protocols
6. Performance Metrics Schedule: Detailed KPIs and measurement methodologies
Authors
Applicable Laws
Approved Marketing Materials
Brand Guidelines
Business Day
Campaign
Campaign Period
Confidential Information
Co-Branded Materials
Effective Date
Force Majeure Event
Intellectual Property Rights
Joint Marketing Activities
Marketing Budget
Marketing Materials
Marketing Plan
Marketing Territory
Performance Metrics
Personal Data
Representatives
Revenue Share
PDPA
Shared Data
Term
Third Party Materials
Trade Marks
Working Group
Financial Products
MAS
Regulated Activities
Digital Assets
Platform
User Data
Healthcare Products
Medical Information
Regulatory Approvals
Retail Outlets
Point of Sale Materials
Promotional Period
Scope of Collaboration
Term and Duration
Marketing Activities
Approval Process
Brand Usage
Intellectual Property Rights
Financial Arrangements
Cost Sharing
Revenue Sharing
Performance Obligations
Reporting Requirements
Confidentiality
Data Protection
Representations and Warranties
Regulatory Compliance
Territory Rights
Exclusivity
Personnel
Quality Control
Marketing Materials
Liability and Indemnification
Insurance
Force Majeure
Termination
Post-Termination Obligations
Assignment
Notices
Dispute Resolution
Governing Law
Entire Agreement
Amendments
Severability
Waiver
Third Party Rights
Counterparts
Non-Competition
Performance Metrics
Audit Rights
Cross-Border Considerations
Agency Relationship
Social Media Usage
Digital Marketing
Customer Data Sharing
Marketing Budget
Change Control
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