Marketing Partnership Agreement Generator for Singapore

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Key Requirements PROMPT example:

Marketing Partnership Agreement

"Need a Marketing Partnership Agreement for our tech startup to partner with a social media influencer agency in Singapore, focusing on content creation and revenue sharing, with specific KPIs for follower growth and engagement rates starting March 2025."

Document background

The Marketing Partnership Agreement is essential for businesses seeking to formalize marketing collaborations in Singapore. It provides a comprehensive framework for joint marketing initiatives, protecting both parties' interests while ensuring compliance with Singapore's regulatory requirements. This document is particularly relevant in today's digital age, where cross-company marketing initiatives require clear guidelines on data protection, intellectual property rights, and performance metrics. The agreement addresses key aspects such as revenue sharing, marketing responsibilities, and compliance with Singapore's PDPA and advertising standards.

Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context and purpose of the marketing partnership

3. Definitions: Key terms used throughout the agreement

4. Scope of Partnership: Detailed description of marketing activities and responsibilities

5. Term and Termination: Duration of agreement and termination provisions

6. Financial Terms: Payment terms, revenue sharing, and financial obligations

7. Intellectual Property Rights: Usage rights and ownership of marketing materials

8. Data Protection: PDPA compliance and data handling requirements

9. Confidentiality: Protection of confidential information

10. Governing Law: Singapore law provisions and jurisdiction

Optional Sections

1. Performance Metrics: Specific KPIs and success metrics for measuring partnership effectiveness

2. Territory Rights: Geographical limitations and specifications for marketing activities

3. Exclusivity: Terms regarding exclusive partnership arrangements and restrictions

4. Insurance: Insurance requirements and coverage specifications for marketing activities

5. Force Majeure: Provisions for handling unforeseen circumstances and events beyond parties' control

Suggested Schedules

1. Schedule 1 - Marketing Plan: Detailed marketing strategy and planned activities

2. Schedule 2 - Brand Guidelines: Brand usage rules and specifications

3. Schedule 3 - Fee Schedule: Detailed breakdown of fees and payment terms

4. Schedule 4 - KPI Metrics: Detailed performance indicators and measurement methods

5. Schedule 5 - Approved Marketing Materials: Pre-approved marketing content and templates

6. Schedule 6 - Data Processing Agreement: Detailed data handling procedures and PDPA compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail
Technology
E-commerce
Entertainment
FMCG

Relevant Teams

Marketing
Legal
Business Development
Finance
Communications

Relevant Roles

Chief Marketing Officer
Marketing Director
Business Development Manager
Brand Manager
Legal Counsel

How a Sales & Marketing Lead uses Genie AI to reduce contract drafting time by 95%

Let's create your Marketing Partnership Agreement

Authors

Alex Denne

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