Marketing Sponsorship Agreement Template for Australia

1. Sponsorship Hierarchy: Used when multiple sponsorship tiers exist to define the hierarchy and associated rights

2. Digital Rights: Specific section for digital and social media marketing rights when significant online presence is involved

3. Hospitality Benefits: When the sponsorship includes significant event attendance or hospitality rights

4. Merchandising Rights: When the agreement includes rights to create and sell co-branded merchandise

5. Anti-Ambush Marketing: Specific provisions to protect against ambush marketing when dealing with major events

6. Force Majeure for Events: Detailed force majeure provisions when sponsorship is tied to specific events

7. Moral Rights: When the sponsorship involves significant creative works or personality rights

8. Data Protection: Detailed data protection provisions when significant customer data sharing is involved

1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship benefits, marketing rights, and deliverables

2. Schedule 2 - Sponsorship Fees: Detailed payment schedule and any performance-related fee adjustments

3. Schedule 3 - Brand Guidelines: Technical specifications for logo usage and brand implementation

4. Schedule 4 - Approval Process: Detailed workflow and timeframes for marketing approvals

5. Schedule 5 - Key Performance Indicators: Specific metrics and targets for measuring sponsorship success

6. Schedule 6 - Territory and Channels: Detailed description of geographic territories and marketing channels covered

7. Appendix A - Prohibited Categories: List of prohibited categories or activities for marketing content

8. Appendix B - Compliance Requirements: Specific legal and regulatory requirements for marketing activities