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Brand Management Agreement
"I need a Brand Management Agreement for my Singapore-based fashion retail company to engage a brand management agency to handle our expansion into Southeast Asian markets, with specific focus on digital marketing and e-commerce management starting from March 2025."
1. Parties: Identifies the brand owner and brand manager with full legal details
2. Background: Context of the agreement and brief description of the brand and objectives
3. Definitions: Key terms used throughout the agreement
4. Appointment and Scope: Terms of appointment and scope of brand management services
5. Rights and Obligations: Detailed responsibilities of both parties
6. Term and Termination: Duration of agreement and termination provisions
7. Intellectual Property Rights: Protection and usage of brand assets
8. Fees and Payment: Compensation structure and payment terms
1. Performance Metrics: Specific KPIs and evaluation criteria for measuring brand management success
2. Territory: Geographic scope of brand management activities and territorial restrictions
3. Sub-contracting: Terms and conditions for engaging third-party service providers
4. Digital Rights Management: Provisions for managing and protecting digital brand assets and online presence
1. Schedule 1: Brand Guidelines: Detailed brand usage and style guidelines
2. Schedule 2: Service Level Agreement: Specific performance metrics and service standards
3. Schedule 3: Fee Structure: Detailed breakdown of fees and payment terms
4. Schedule 4: Brand Assets: List of all brand assets covered by the agreement
5. Schedule 5: Reporting Requirements: Format and frequency of performance reports
Authors
Approved Sub-contractors
Brand
Brand Assets
Brand Guidelines
Brand Management Services
Brand Strategy
Commencement Date
Confidential Information
Deliverables
Effective Date
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators
Management Fee
Marketing Materials
Parties
Performance Reports
Renewal Term
Services
Service Levels
Term
Territory
Third Party Materials
Trade Marks
Working Day
Brand Management Services
Term and Duration
Fees and Payment
Service Levels
Performance Metrics
Intellectual Property Rights
Brand Guidelines Compliance
Approvals and Sign-off
Reporting Requirements
Confidentiality
Non-Competition
Sub-contracting
Warranties and Representations
Liability and Indemnification
Insurance
Force Majeure
Termination
Post-Termination Obligations
Assignment
Data Protection
Notice Requirements
Dispute Resolution
Governing Law
Entire Agreement
Severability
Variation and Amendment
Third Party Rights
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