Marketing Rights Agreement Template for Australia

1. Digital Marketing Rights: Specific provisions for digital and social media marketing, used when digital channels are part of the scope

2. Revenue Sharing: Details of profit-sharing arrangements, used when marketing rights include revenue-generating activities

3. Minimum Performance Requirements: Specific marketing performance targets, used when measuring marketing effectiveness is crucial

4. Sub-licensing Rights: Terms for allowing third-party marketing activities, used when sub-licensing is permitted

5. Co-branding: Rules for joint branding activities, used when co-branding is part of the marketing strategy

6. Exclusivity Provisions: Terms of exclusive marketing rights, used when exclusive territories or channels are granted

7. Data Protection: Specific data handling requirements, used when consumer data collection is involved

8. Force Majeure: Provisions for unforeseen circumstances, used in longer-term or high-value agreements

1. Schedule 1 - Licensed Marks: Details of trademarks and brand assets covered by the agreement

2. Schedule 2 - Territories: List of geographic territories where marketing rights are granted

3. Schedule 3 - Approved Marketing Channels: Specific marketing channels and media types permitted

4. Schedule 4 - Fee Schedule: Detailed breakdown of fees, royalties, and payment terms

5. Schedule 5 - Brand Guidelines: Specific requirements for brand usage and marketing materials

6. Schedule 6 - Approval Procedures: Detailed processes for obtaining marketing approvals

7. Schedule 7 - Reporting Templates: Standard formats for required marketing and performance reports

8. Appendix A - Sample Marketing Materials: Examples of approved marketing materials and formats