Marketing Partnership Agreement Template for Germany

1. Exclusivity: Terms regarding exclusive partnership rights, used when parties agree to exclusive arrangements

2. Digital Marketing Provisions: Specific provisions for online marketing activities, required when digital marketing is a significant component

3. International Marketing: Additional provisions for cross-border marketing activities, needed when marketing extends beyond Germany

4. Influencer Marketing: Specific terms for influencer collaboration, required when influencer marketing is part of the scope

5. Event Marketing: Provisions for joint events and trade shows, included when physical events are planned

6. Crisis Management: Procedures for handling marketing-related crises or controversies, recommended for high-profile partnerships

7. Social Media Guidelines: Specific rules for social media marketing, needed when social media is a key marketing channel

1. Schedule 1: Marketing Plan: Detailed marketing strategy, activities, and timeline

2. Schedule 2: Brand Guidelines: Comprehensive brand usage rules and visual identity guidelines

3. Schedule 3: Commission Structure: Detailed breakdown of financial terms and commission calculations

4. Schedule 4: Approved Marketing Channels: List of agreed marketing platforms and channels

5. Schedule 5: Performance Metrics and KPIs: Detailed measurement criteria and reporting templates

6. Schedule 6: Data Processing Agreement: GDPR-compliant data processing terms and procedures

7. Appendix A: Contact Details: Key contact persons and their responsibilities

8. Appendix B: Approval Process Flowchart: Visual representation of the marketing approval process