Marketing License Agreement Template for Singapore

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Key Requirements PROMPT example:

Marketing License Agreement

"I need a Marketing License Agreement to allow a Singapore-based marketing agency to use our brand assets and marketing materials for promoting our tech products across Southeast Asia, with exclusive rights in Singapore for 3 years starting January 2025."

Document background
The Marketing License Agreement serves as a crucial legal framework for businesses seeking to authorize third parties to use their marketing assets and intellectual property in Singapore. This agreement is essential when a brand owner wishes to maintain control over their marketing materials while allowing others to utilize them for promotional purposes. It addresses key aspects such as usage rights, territorial limitations, quality control, and compliance with Singapore's regulatory requirements. The document is particularly relevant in today's digital age where marketing assets are frequently shared across multiple platforms and jurisdictions.
Suggested Sections

1. Parties: Identification and details of the licensor and licensee

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Grant of License: Scope and nature of the marketing license being granted

5. Term and Territory: Duration of the agreement and geographical scope

6. License Fees: Payment terms and fee structure

7. Intellectual Property Rights: Ownership and protection of IP

8. Obligations of the Parties: Rights and responsibilities of both parties

9. Termination: Conditions and process for terminating the agreement

10. Governing Law and Jurisdiction: Specification of Singapore law as governing law and jurisdiction

Optional Sections

1. Exclusivity: Terms defining whether the license is exclusive or non-exclusive and related conditions

2. Minimum Performance Requirements: Marketing performance targets, metrics, and consequences of non-achievement

3. Sub-licensing Rights: Terms and conditions under which the licensee may grant sub-licenses

4. Quality Control: Standards, approval processes, and quality maintenance requirements

5. Data Protection: Specific provisions relating to PDPA compliance and data handling

Suggested Schedules

1. Schedule 1: Licensed Materials: Detailed list of marketing materials, brands, and content covered by the license

2. Schedule 2: Brand Guidelines: Specific requirements for brand usage and marketing standards

3. Schedule 3: Fee Schedule: Detailed breakdown of license fees, royalties, and payment terms

4. Schedule 4: Territory Definition: Specific geographical areas covered by the license agreement

5. Schedule 5: Approval Process: Step-by-step process for marketing material approval and compliance

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Industries

Copyright Act 2021: Primary legislation governing copyright protection and licensing in Singapore, essential for protecting marketing materials and creative works

Trade Marks Act: Regulates the protection and use of trademarks in Singapore, crucial for brand licensing and marketing activities

Patents Act: Governs patent rights and their commercial exploitation in Singapore

Registered Designs Act: Protects industrial designs and their commercial use in Singapore

Consumer Protection (Fair Trading) Act: Ensures fair trading practices and protects consumer interests in marketing activities

Electronic Transactions Act: Governs electronic communications and digital transactions in Singapore

Personal Data Protection Act 2012: Regulates the collection, use, and disclosure of personal data in marketing activities

Spam Control Act: Controls unsolicited commercial electronic messages and spam in marketing communications

Competition Act 2004: Ensures licensing terms and marketing practices don't violate competition laws or create unfair market advantages

Singapore Code of Advertising Practice: Guidelines for ethical advertising and marketing practices in Singapore

Broadcasting Act: Regulates broadcast media and related marketing activities in Singapore

Internet Code of Practice: Guidelines for online content and digital marketing practices in Singapore

Sale of Goods Act: Governs commercial transactions and sale of goods, relevant for marketing of products

Unfair Contract Terms Act: Regulates the fairness of contractual terms in commercial agreements

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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